Senior Product Marketing Manager

Overview

Windows Consumer is a multi-billion dollar business serving over a billion people worldwide, where we drive growth through data-driven, innovative go-to-market strategies in partnership with OEM (Original Equipment Manufacturer) and retail partners, while the Portfolio team sets the device strategy to ensure the right products, features, pricing, and ecosystem support to maximize activations, revenue, and long-term growth.

We are looking for a strategic and analytical Senior Product Marketing Manager to lead the Mainstream Consumer segment (Everyday Productivity and Core Essentials), acting as the end-to-end business owner of a critical part of the Windows consumer portfolio. This role sets the segment strategy and growth agenda, driving share, revenue, and consumer preference by defining portfolio and demand strategies grounded in consumer insights, market trends, and business performance data.

As the single-threaded owner, you will shape the device portfolio, define value propositions, and lead cross-functional execution across OEM (Original Equipment Manufacturer), Retail, Engineering, Sales, and Marketing to deliver the "right device, right value, right moment," translating complex inputs into focused strategies, influencing senior stakeholders, and driving aligned, high-impact execution across the device lifecycle.

Responsibilities

Segment Strategy, Growth Agenda & Business Ownership

* Accountable for the Mainstream Consumer segment (Everyday Productivity, Core Essentials) strategy and long-term growth plan

* Define annual KPIs across:

* Unit growth

* Market share

* Consumer sentiment

* Position the segment to win vs. competitors by delivering strong price-to-value and clear use-case differentiation

End-to-End Portfolio Lifecycle Leadership

* Lead the segment across three-time horizons:

* Current (In-market)

* Monitor performance (sales, share) and drive course correction

* Optimize promotions, pricing levers, and retail focus

* Next Cycle (Retail Readiness)

* Curate the optimal device assortment for key retailers

* Ensure readiness across partners for upcoming selling seasons

* Future (Design-in & Roadmap)

* Drive OEM alignment on future devices

* Influence long-lead roadmap decisions to ensure competitive offerings

Portfolio Strategy & Assortment Leadership

* Define the optimal long term portfolio to meet mainstream consumer needs

* Drive portfolio simplification and prioritization across OEMs and retailers

* Ensure alignment to consumer usage (e.g., browsing, school, light productivity) and price sensitivities

Consumer Insight, Positioning & Value Proposition Leadership

* Translate consumer needs ("why they buy") into:

* Segmentation and device archetypes

* Clear value propositions

* Differentiated positioning

* Sponsor and own insights synthesis across:

* Market research

* Retail performance

* Competitive intelligence

Executive Storytelling, Content & Go-To-Market Leadership

* Accountable for the end-to-end narrative and content for the segment:

* Portfolio story and value proposition

* Executive performance reviews and strategy materials

* Inputs into campaigns and Go-To-Market briefs

* Partner with Go-To-Market teams to land:

* Seasonal moments (BTS, Holiday)

Cross-Functional, Executive & Ecosystem Leadership

* Serve as the central orchestrator across:

* OEM(Original Equipment Manufacturer) partners (portfolio & design-in)

* Retailers (assortment & sell-through)

* Engineering (features & roadmap input)

* Sales & channel teams

* Represent the segment as the portfolio voice in executive and partner forums

Qualifications

Required/minimum qualifications

Master's Degree in in Marketing, Computer Science, Business or related field AND 3+ years experience in business OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 5+ years experience in business OR equivalent experience.

Additional or preferred qualifications

Master's Degree in Marketing, Computer Science, Business or related field AND 6+ years experience in business OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 8+ years experience in business OR equivalent experience.

Product Marketing IC4 - The typical…