Program Manager - B2B Digital and ABM Marketing

Program Manager - B2B and ABM Marketing

This role serves as a strategic Business Operations and Program Management lead within a digitally focused B2B marketing organization. The position is responsible for driving operational excellence, enabling scalable marketing execution, and supporting leadership decision-making through structured processes, data insights, and governance.

The individual will play a critical role in aligning cross-functional teams, optimizing workflows, and implementing AI-enabled solutions that enhance efficiency, improve visibility, and support Account-Based Marketing (ABM) initiatives across digital channels.

• Design, implement, and continuously improve scalable operational processes supporting marketing execution, resource planning, and performance tracking
• Identify inefficiencies and lead initiatives to drive automation, standardization, and workflow optimization
• Leverage AI tools to streamline operations, automate repetitive tasks, and enhance execution quality
• Manage operational tools and systems, including collaboration, workflow tracking, and reporting platforms
• Develop and maintain comprehensive documentation including playbooks, process guides, and training materials
• Ensure end-to-end process clarity, consistency, and accessibility across teams

• Strong expertise in digital marketing operations and customer journey orchestration
• Advanced analytical and problem-solving capabilities with experience in KPI and performance tracking
• Proficiency in tools such as Microsoft Teams, Excel, Power BI, SharePoint, and project management platforms (e.g., Click Up, Asana, Smartsheet)
• Experience implementing AI tools and automation within business or marketing workflows
• Excellent stakeholder management, communication, and executive presentation skills
• Ability to lead cross-functional initiatives and influence without direct authority
• Strong understanding of marketing automation platforms and CRM systems (e.g., Marketo, Hub Spot, Salesforce)

• Demonstrated experience in the technology industry and B2B marketing environments
• Stable career progression with sustained tenure in prior roles
• Ability to operate effectively in a fast-paced, matrixed organization
• Strong executive presence with the ability to communicate and influence at senior levels
• Customer-focused mindset with a commitment to delivering high-quality outcomes
• Proven ability to balance strategic thinking with detailed execution

• One round of HSAs
• Candidates are expected to present and articulate relevant prior experience in business operations, digital marketing, and program management

Performance will be evaluated based on:

• Quality, timeliness, and business impact of deliverables
• Effectiveness of operational processes and documentation
• Clarity and value of executive communications and reporting
• Improvement in stakeholder alignment and cross-team collaboration
• Reduction in operational friction and increase in execution efficiency
• Successful adoption of governance models and playbooks
• Identification and implementation of automation and AI-driven improvements
• Proactive risk management and decision support

• High-visibility role influencing large-scale digital marketing operations and strategy
• Opportunity to shape and optimize a modern, connected marketing ecosystem
• Direct collaboration with senior leadership and cross-functional stakeholders
• Exposure to advanced AI-driven marketing operations and automation initiatives
• Ability to establish scalable frameworks that drive long-term operational efficiency and business impact
• Positioned at the intersection of digital marketing strategy, business operations, and emerging technologies