Digital Marketing Campaign Manager: GAMING

Responsibilities

• Lead in‑product digital marketing campaign strategy across console, PC, cloud, and mobile experiences.
• Manage 20+ monthly campaigns aligned to product priorities, business objectives, and audience insights.
• Develop messaging and imagery recommendations, audience targeting plans, and frequency guidelines.
• Propose and execute experiments designed to optimize customer experience and campaign outcomes.
• Review and interpret campaign performance analytics to drive continuous improvement.
• Build and maintain consistent communication playbooks for campaign planning and reporting.
• Partner with Product Marketing, Engineering, Business Planning, Programming, and Design to translate campaign briefs into actionable work for production teams via Azure Dev Ops.
• Support partner management for internal and external stakeholders, including large enterprise gaming partners.
• Contribute to digital marketing go‑to‑market plans and share creative executions and performance reports.
• Lead onboarding and knowledge transfer for new consultants joining the organization.

• Bachelor’s degree required, preferably in Marketing or a related field.
• Strong background in digital marketing campaigns, advertising, media planning, product marketing, or digital merchandising.
• Experience collaborating with engineering, development, and content management teams.
• Experience supporting gaming consoles, gaming studios, or gaming‑related digital products is highly preferred.
• Expertise in digital campaign development and execution.
• Strong capabilities in copywriting, messaging, and campaign project management.
• Ability to translate complex campaign requirements into clear briefs for engineering and production teams.
• Strong analytical mindset for interpreting performance data and driving improvements.

• Experience supporting gaming consoles, gaming studios, or gaming‑related digital products is highly preferred.