Director of Marketing Measurement Strategy & Implementation

Overview

At Microsoft Advertising we create innovative technology for a conversational, personalized, and agentic era.

Our commitment to more private and personalized advertising experiences means building globally scaled platforms that ensure performance, trust, and business growth. We do this by harnessing the full power of AI and our unique audience intelligence to make delivering personalized advertising for any outcome simple, including unparalleled access to Microsoft's high intent, highly engaged audiences across Copilot, Bing, Xbox, Gaming, MSN, Outlook, Edge, Linked In, Windows, and high-quality supply from publishers.

We are committed to helping businesses navigate the next era of advertising where generative AI is unlocking better outcomes between people, brands, publishers, and ad platforms.

The Director of Marketing Measurement Strategy & Implementation is responsible for developing and operationalizing marketing measurement as a core strategic capability that drives marketing's direction and investment decisions. This role sits within the Microsoft Advertising (MSA) Marketing Strategy, Growth & Operations team and defines how Marketing not only understands impact but also implements measurement systems that connect marketing activities to tangible business outcomes.

By leading the formulation of measurement strategies, overseeing the implementation of supporting technology and operations, and ensuring insights are trusted and actionable, this role empowers Marketing to function with clarity, accountability, and influence as a growth engine.

Success in this role requires the ability to:

* Define and implement Marketing's measurement strategy, partnering with leaders across marketing, sales, analytics, product & finance, and transforming ambiguous business questions into clear, outcome-based measurement frameworks that link marketing efforts to growth, revenue, and strategic objectives.

* Design and execute scalable, rigorous measurement systems, converting business goals into actionable metrics, analytical methodologies, and implementation roadmaps across platforms, data pipelines, and reporting layers.

* Establish trust and foster adoption at scale, instituting standards for data quality, governance, and compliance, and leading operational changes to integrate measurement systems seamlessly into marketing workflows.

* Translate complex data signals into executive-ready guidance, elevating storytelling to inform leadership decisions regarding prioritization, optimization, and investment allocation.

Microsoft's mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond.

Starting January 26, 2026, Microsoft AI (MAI) employees who live within a 50- mile commute of a designated Microsoft office in the U.S. or 25-mile commute of a non-U.S., country-specific location are expected to work from the office at least four days per week. This expectation is subject to local law and may vary by jurisdiction.

Responsibilities

* Drives requirements for design & implementation of advanced measurement methodologies - including attribution models, incrementality testing, mixed media modeling (MMM) to evaluate marketing effectiveness at scale.

* Applies privacy-first measurement approaches, ensuring data governance and compliance standards are embedded across all measurement practices.

* Leverages modern marketing data stacks, analytics platforms, and AI-driven measurement tools to build scalable, future-ready data pipelines and reporting infrastructure.

* Translates complex measurement insights into clear, executive-ready strategic recommendations that directly influence leadership prioritization and investment decisions.

* Leads adoption of new measurement systems and standards across large, cross-functional marketing organizations, driving behavior change and building trust in data-driven…