Director of Product Marketing, AI Commerce

Overview

Microsoft AI is building the next generation of AI-powered consumer and commercial experiences. As AI reshapes search, shopping, and digital engagement, we are creating agentic commerce experiences that connect users, merchants, brands, and advertisers in new ways.

The AI Commerce Product Marketing team defines how AI-driven commerce creates customer value and business growth across Copilot, Search, and emerging AI surfaces. We partner with Product, Engineering, Design, Research, Business Development, Sales, and Marketing to shape strategy, drive adoption, and accelerate category leadership.

The AI Commerce Product Marketing team is seeking a Director of Product Marketing, AI Commerce to lead AI Commerce initiatives across emerging shopping, merchant, and transactional experiences. You'll shape the future of AI-powered commerce, enabling businesses to deliver seamless product discovery, intelligent recommendations, and frictionless purchasing across digital touchpoints.

As a Director of Product Marketing, you will use strategic thinking, product intuition, storytelling, market insight, and operational skills to build and scale innovative products in commerce, marketplaces, search, AI, or adjacent domains. You will translate complex AI capabilities into clear value propositions and scalable go-to-market strategies. You'll partner extensively with Product and Engineering to influence roadmap, identify growth opportunities, and define differentiated positioning-thriving in ambiguous, fast-moving environments and influencing across senior leadership, cross-functional teams, and external partners.

Microsoft's mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond.

Starting January 26, 2026, Microsoft AI (MAI) employees who live within a 50- mile commute of a designated Microsoft office in the U.S. or 25-mile commute of a non-U.S., country-specific location are expected to work from the office at least four days per week. This expectation is subject to local law and may vary by jurisdiction.

Responsibilities

* Customer & Market Insight Leadership

* Lead customer listening strategies to understand evolving shopper, merchant, advertiser, and partner needs, synthesizing research, usage trends, and competitive insights to inform strategy.

* Anticipate market shifts, competitive threats, and whitespace to define Microsoft's leadership position, partnering with field and sales teams to influence roadmap prioritization.

* Product Positioning, Messaging & Narrative

* Define differentiated positioning and compelling value propositions, translating complex AI capabilities into business impact narratives with proof points and use cases.

* Drive consistent storytelling and alignment across Product, Communications, Sales, and Marketing, shaping the broader category narrative for AI-enabled commerce.

* Go-to-Market Leadership & Enablement

* Lead end-to-end GTM strategies-defining launch readiness, success metrics, segmentation, adoption, and growth plans-and orchestrate integrated release motions across launches, tentpole events, and partner activations.

* Equip Sales, Business Development, Marketing, and partner teams with positioning, scenarios, and competitive differentiation through scalable enablement materials, playbooks, and training assets.

* Product Strategy & Cross-Functional Partnership

* Serve as a strategic partner to Product and Engineering throughout the product lifecycle, influencing roadmap with customer empathy, market insight, and competitive perspective.

* Frame business opportunities, prioritize customer problems, and identify monetization pathways for emerging AI commerce scenarios.

* Collaborate across Microsoft AI, Bing, Copilot, Edge, Advertising, Merchant, and partner ecosystems to align product and GTM priorities.

* Thought Leadership & Industry Engagement

* Represent Microsoft's AI…