Product Marketing Manager Job Redmond area,Washington USA,IT/Tech

This range is provided by Aquent. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$72.00/hr - $76.00/hr

Direct message the job poster from Aquent

Hiring Technical Writers and other Content Development roles for Big Tech! Recruiting @ Aquent

The Commercial Digital Experiences team is a digitally centric B2B brand and performance marketing group specializing in omnichannel marketing with seamless integration across digital channels. Our focus is on creating cohesive and engaging customer journeys and delighting customers with relevant, timely and personalized communications to enhance their purchasing decisions, foster enthusiasm for and maximize the value of our products and services.

The Web Channel Manager is responsible for the overall organic website strategy and experiences within our Devices and AI+ PC purchase journeys. You will be instrumental in crafting exceptional customer journeys within the organic web ecosystem while leveraging artificial intelligence and machine learning. We are looking for a skilled, self-motivated, data-driven marketer who thrives in orchestrating organic website marketing strategy and building these experiences in the era of AI.

Your primary focus will be identifying key moments that matter and customizing content and messaging to inspire and motivate customers during their purchase journey, helping them to learn and evaluate the device offerings and accelerating their decision to purchase computers for their organization. Additionally, you will be responsible for sharing results with business stakeholders and leaders, achieving key performance metrics related to organic website channel health, customer engagement, and retention.

You will work with the customer journey lead and other digital channel experts (email, paid campaign, in product, analytics) to develop and execute cross channel experiences. You will also work with the Delivery lead and agency partners to ensure the experience strategies are effectively built and landed as intended.

This role is an opportunity with high impact and visibility, and you will play a key role in building relationships with customers through marketing, innovating marketing strategies, and ensuring that our customers have a connected experience wherever they are.

Job Responsibilities:

Strategic Planning:
Develop and execute comprehensive website strategies that align with overall marketing and business goals. Ensure the website effectively supports brand messaging, customer engagement, and conversion objectives.

Content Management:
Oversee the creation, curation, and maintenance of website content to ensure it is up-to-date, relevant, and engaging. Collaborate with content creators, designers, and developers to optimize user experience. Co-create, facilitate, and orchestrate consistent storytelling for maximum impact with the target audience and partner with creative teams to execute on time and on budget.

Search Optimization:
Implement SEO best practices to improve search engine rankings and drive organic traffic.

Analytics:
Monitor performance, analyze user behavior, and generate insights to inform continuous improvement. Use deep knowledge of web best practices gained through BI, qualitative insights, experimentation, and competitive reviews to be the expert on and optimize for the optimal customer journey.

User Experience (UX) Optimization:
Enhance website usability and accessibility by conducting regular audits, user testing, and implementing feedback. Focus on creating a seamless and intuitive user journey and continually improve user experience.

Cross-Channel Integration:
Coordinate with other marketing channels (e.g., email, social media, paid campaigns) to ensure a cohesive and integrated customer experience across all digital touchpoints.

Performance Monitoring:
Track key performance indicators (KPIs) such as traffic, engagement, conversion rates, and ROI. Provide regular reports and actionable recommendations to stakeholders.

Project Management:
Manage website projects from conception to launch, ensuring timely delivery and adherence to budget. Coordinate with cross-functional teams and external vendors as needed.

Customer-Centric Approach:
Prioritize the needs and preferences of the target audience, ensuring the website delivers value and meets customer expectations. Manage the customer experience to ensure strategic web execution of the product mission and vision is successfully achieved across the web ecosystem.

Personalization:
Develop and deliver customer segmentation and targeting/personalization plan.

Collaboration:

Collaborate closely with product marketing and engineering to obtain, clarify, and verify requirements for new features and capabilities. Partner closely with the integrated customer journey lead and other digital marketing channel leads (e.g., paid, email and in-product) on cross-channel journey orchestration.

Growth:
Conduct content audits and content…