Retail & Digital Strategy Manager

Company Overview

Nintendo of America is a branch of Nintendo Co., Ltd., dedicated to delivering iconic franchises such as Mario, Donkey Kong, The Legend of Zelda, Metroid, Animal Crossing, Pikmin, and Splatoon across the Americas through video games, hardware systems, and collaborations in entertainment initiatives. We are an equal‑opportunity employer committed to an inclusive environment for employees and consumers alike.

The Retail Marketing & Strategy team empowers Nintendo's sales teams and retail partners with strategic, business‑critical guidance to reach and influence consumers across in‑store and online retail channels. The team enhances product awareness, strengthens brand affinity, and drives sales performance through impactful marketing and promotional planning.

• Lead retail digital content strategy, including digital content cards, in‑aisle merchandising,  content, and omnichannel launch support.
• Partner with internal teams (Engineering, Marketing, Finance, 3rd party) and retail to ensure digital content programs are accurately represented across physical and digital retail touchpoints.
• Manage digital content readiness for retail launches, including presell coordination, product detail accuracy, merchandising requirements, and issue resolution.
• Create and manage new tools and enhancements, and provide technical training and support to NOA, NLA, and NOCL sales and marketing teams.
• Manage the quarterly sales planning processes, meetings, and strategies.
• Create comprehensive programs and launch content for internal teams and retail partners.
• Implement strategies to enhance the customer journey in an omni‑channel environment.
• Develop guidelines to ensure program alignment with overall strategy and volume objectives.
• Manage and track policy adherence, establishing policies that ensure brand equity is upheld.
• Manage collaborative projects related to closeouts, offsets, evergreens, and discontinued items.
• Track and optimize budget spend, ensuring a consistent approach to forecasting, budgeting, and administration of funds availability.
• Manage provider relationships, contracts, and trainings for NOA.
• Oversee the performance and optimization of Nintendo’s offerings, including effective merchandising, promotional strategies, and customer engagement.
• Analyze program effectiveness and optimize budgetary spending with recommendations to maximize profitability and volume.

• Minimum of seven years of relevant work experience.
• Two or more years of experience presenting analysis recommendations to retailers and leadership.
• Experience working in or leading a multi‑functional department.
• Proven experience in managing complex projects with multiple stakeholders.
• Experience with Oracle, Tableau, and Smartsheet is a plus.
• Expertise in spreadsheet and database applications (Excel, Word, Business Objects) and proficiency in PowerPoint.
• Undergraduate degree in Business, Economics, Marketing, a related field, or equivalent.
• Applicants must be legally eligible to work in the United States. Visa sponsorship is not available for this role.

This position is hybrid in Redmond, WA. Hybrid roles require regular on‑site work following the schedule and guidelines for the division. The role is not open to fully remote status at this time. Compensation includes a base pay range of $120,900–$217,650

USD, potential for a semi‑annual discretionary performance bonus, and a comprehensive benefits package that includes medical, dental, vision, 401(k), and paid time off.