Content Coordinator

Description

Why DOWL? DOWL is a top‑ranked, multi‑disciplined consulting firm with over 60 years of experience in civil engineering and related services. Our in‑house expertise spans Civil and Land Development, Construction‑Related Services, Transportation and Structures, and Water and Environmental Services. At DOWL, you’re valued. We support your growth, offer great benefits, and foster a culture of integrity, professionalism, and teamwork.

DOWL provides a comprehensive benefits package to support the health and financial well‑being of our full‑time employees and their families. DOWL offers a High Deductible Health Plan with a Health Savings Account (HSA) (including employer contribution). Other benefits include a flexible spending account, dental, vision, life and AD&D insurance, short‑ and long‑term disability insurance, dependent care account, employee assistance program, a 401(k) plan with discretionary employer contributions for matching, profit sharing, student debt repayment, paid time off, and paid holidays.

Paid Time Off (PTO) accrues at a minimum of 16 days per year and accruals are on the first day of employment. Employees also receive nine paid holidays throughout the calendar year.

Marketing (Corporate Shared Services)

The Marketing Department at DOWL plays a vital role in driving the firm’s growth and visibility by supporting a wide range of strategic and creative initiatives across proposals, business development, and brand communication. As an integral part of the professional services consulting environment, the team collaborates closely with engineers, project managers, and leadership to develop compelling proposals that win work and showcase DOWL’s expertise in civil engineering for the built environment.

The department also manages the firm’s visual identity through high‑quality graphics, photography, brochures, cut sheets, and branded collateral. From designing impactful presentations and managing social media to organizing conferences, career fair collateral, and corporate events, the team ensures DOWL’s presence is professional, polished, and memorable.

Essential Duties and Responsibilities

• Creating engaging content for website and social media posts.
• Planning and executing campaigns to increase brand awareness and drive sales.
• Optimizing website content and user experience to improve search engine visibility (SEO) and run paid campaigns (PPC).
• Monitoring and analyzing key performance metrics such as traffic, engagement, and conversion rates.
• Conducting market research to identify trends, opportunities, and customer preferences.
• Collaborating with internal teams and external vendors or agencies to coordinate integrated marketing campaigns.
• Testing and optimizing marketing tactics to improve ROI.
• Staying updated with digital marketing trends and best practices.
• Assisting with the planning and execution of various digital marketing assets (e.g., photography, videography) for use in social, web, and other marketing materials.
• Keeping content up to date on DOWL’s digital platforms.
• Guiding project managers and other technical staff on marketing and business development best practices and internal procedures.
• Working as part of a team of marketers to coordinate and deliver high‑quality engineering, environmental, planning, and related proposals across the company.
• Developing schedules and drafting outlines, resumes, and past experience write‑ups in collaboration with project managers.
• Coordinating proposal writing efforts with engineering/planning teams.
• Working with proposal team and graphics staff to develop engaging and interesting graphics for proposals and other marketing materials.
• Overseeing, coordinating, writing, providing quality assurance/quality control, editing, and/or producing qualifications‑based proposals.
• Helping identify upcoming projects on which DOWL may be competitive and guiding practice area leaders and project managers in positioning the firm to win.
• Coordinating with project managers to enter and update sales pipeline information in Deltek.
• Tracking leads, opportunities, and requests for proposals and disseminating them to identified technical staff, as needed.
• Coordin…