Lifecycle Marketing Manager

Lifecycle Marketing Manager

We are seeking an experienced Lifecycle Marketing Manager to join a growing team supporting a globally recognized entertainment and digital product ecosystem with a large, highly engaged user base across multiple platforms. The Lifecycle Marketing team is responsible for delivering impactful messaging across owned marketing channels, including email, push, in-app, and other digital touchpoints. Campaigns span promotions, compliance, events, product education, first-time user experiences, re-engagement, and more.

Partner with product marketing to define requirements for major promotional campaigns. Design and map end-to-end customer journeys across channels. Analyze campaign performance and summarize insights. Lead weekly business updates for cross-functional stakeholders. Manage campaign execution through centralized tracking systems. Align messaging consistency across multiple channels and campaigns. Optimize campaigns based on performance data and testing insights. Partner with data teams to develop testing strategies and experimentation plans.

Generate hypotheses and experiments to improve engagement and performance. Communicate status and progress to campaign stakeholders. Capture insights from customer research, testing, and experiments. Contribute as a subject matter expert in planning and brainstorming sessions. Review and provide feedback on creative assets and messaging.

You'll partner closely with a diverse team of marketers, engineers, data scientists, creatives, and product leaders to drive day-to-day campaign operations r work will help inform messaging strategy, improve customer experiences, and drive engagement across a global audience.

Lead weekly lifecycle marketing business updates. Manage campaign execution and tracking through a centralized system. Drive multiple concurrent, global, cross-channel marketing campaigns. Analyze campaign performance via dashboards and deliver actionable insights. Present campaign performance with recommendations to improve KPIs. Collaborate with stakeholders to define and execute campaign requirements. Guide stakeholders through campaign processes, ensuring expectations are met. Build strong cross-functional partnerships and influence campaign strategy.

Ensure accuracy and timeliness in campaign delivery and coordination. Apply testing and data insights to optimize performance. Establish and maintain campaign best practices and standards. Manage campaign and experimentation backlogs.

We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances.

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