Marketing Data Analyst - Events Analytics

** Overview*
* The Global Marketing Engines and Experiences (E&E) team within Microsoft is responsible for delivering integrated marketing experiences for Microsoft by building, running, and innovating a globally scaled engine to deliver connected journeys that delight customers and create fans. The Marketing Analytics and Data Science team within E&E enables data-driven decision making by providing data products and insights that measure marketing's performance and impact, deepen understanding of customer behavior, and drive marketing efficiency and return on investment (ROI).

We are looking for a Marketing Data Analyst - Events Analytics who thrives at the intersection of events intelligence, demand generation analytics, and business impact - someone who can transform complex event and multichannel data into strategic insights that drive registration optimization, attendance maximization, post-event engagement, and pipeline acceleration.

Are you passionate about events analytics, demand generation measurement, and understanding the customer journey from awareness to conversion? Would you like to support events analytics initiatives in partnership with some of the world's most innovative event marketers, demand generation teams, and product marketing leaders? And all of that whilst working in the dynamic, customer-focused, and data-rich world of global-scale events supporting cloud-based business products?

As a Marketing Data Analyst - Events Analytics in E&E, you will be a key analyst and hands-on contributor for events analytics across Microsoft's marketing ecosystem - from flagship events like Microsoft Ignite, Build, and AI Tour to regional roadshows, virtual experiences, and hybrid formats. You will help build and maintain the end-to-end measurement framework for event performance, attendee engagement, and post-event impact on pipeline and revenue.

You'll connect event registration data with multichannel demand generation signals across various systems, email platforms, paid media systems, and event registration platforms to understand how integrated marketing campaigns drive registrations, attendance, and quality engagement. You'll design attribution frameworks that clarify which channels-email, social, paid media, owned content, seller engagement-are most effective at driving high-value attendee acquisition and conversion.

You'll also build executive-ready events dashboards and automated insights that empower Event Marketing teams, Brand, Product Marketing Managers (PMM), Customer Insights (CI), and demand generation leaders to make faster, more informed decisions about event strategy, channel investment optimization, and audience targeting. This role requires both technical acumen in event analytics platforms and storytelling skills to make event data not just accessible but actionable across audiences ranging from event producers to senior marketing executives.

We are seeking someone who is curious, comfortable with ambiguity, detail-oriented, and able to use rigorous analytical techniques to develop scalable, efficient, and effective event analytics products. You build on the successes of others, value cross-team collaboration with Event Marketing, Brand, PMM, CI, Demand Generation, and Sales Activation teams, and contribute to a diverse and inclusive workplace.

Microsoft's mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond.

In alignment with our Microsoft values, we are committed to cultivating an inclusive work environment for all employees to positively impact our culture every day.

** Responsibilities*
* ** Event Performance Analytics & Measurement*
* + Help build and maintain the end-to-end events analytics measurement framework for all Microsoft marketing events including flagship global events (Ignite, Build, AI Tour), regional experiences, virtual events, hybrid formats, and industry conferences

+ Design and implement comprehensive event performance dashboards tracking registration trends, attendance rates, no-show patterns, session engagement, attendee quality metrics (by segment, job title, industry), and post-event outcomes

+ Establish standardized key performance indicators  (KPIs), benchmarks, and measurement methodologies for event success across different event formats, scales, and business objectives

+ Develop near-real-time reporting capabilities that enable event teams to monitor performance, identify at-risk metrics, and optimize during pre-event, live event, and post-event phases

** Demand Generation & Channel Attribution*
* + Build and optimize multichannel attribution models that connect demand generation activities - email campaigns, paid media, social promotions, blog content,…