Performance Strategy & Innovation Lead

** Overview*
* The MSCE (Marketing Signals Center of Excellence) within the Global Marketing Engines & Experiences organization supports marketing transformation for Microsoft's commercial businesses. MSCE acquires millions of new contacts annually and transforms those contacts into actionable marketing signals, leads, and sales recommendations that support connected digital marketing and modern selling journeys. Through acquisition and lifecycle marketing programs spanning 50+ markets and 30 languages, the team drives customer engagement, pipeline creation, revenue growth, and market share expansion across Microsoft's commercial portfolio.

As Microsoft continues to modernize its approach to demand generation, audience engagement, and seller activation, MSCE is evolving its marketing ecosystem through advanced analytics, marketing automation, AI-driven insights, and cross-channel orchestration.

The  
** Performance Strategy & Innovation Lead
** is a senior marketing leader responsible for helping shape Microsoft's commercial marketing and seller engagement ecosystem. This role sits at the intersection of marketing strategy, analytics, innovation, and business transformation, driving initiatives that improve marketing performance, enhance signal generation, and help MCAPS (Microsoft Customer and Partner Solutions) advance pipeline outcomes.

The successful candidate brings a combination of full-funnel marketing experience, account-based marketing (ABM) experience, data-informed decision-making skills, and strategic leadership. They will leverage performance insights, audience intelligence, and experimentation frameworks to identify opportunities, develop business cases, and scale approaches that support commercial outcomes.

This individual will serve as a key liaison across SMEC (Small, Medium, and Corporate Customers) and SMB(Small and Medium Business) stakeholder leadership teams, owning centralized performance strategy across MCAPS (Microsoft Customer and Partner Solutions) business lines to help align business priorities, marketing investments, signal delivery, and execution plans. The role requires the ability to influence senior leaders across Marketing, Sales, Data Science, Engineering, Product, and Operations organizations.

** Responsibilities*
* ** Full-Funnel Marketing Strategy & Performance Optimization*
* + Develop and evolve MSCE's (Marketing Signals Center of Excellence) full-funnel marketing strategy, identifying opportunities to improve customer acquisition, engagement, conversion, and marketing signal generation.

+ Drive a continuous optimization framework across paid, owned, and seller-assisted channels to improve efficiency, marketing performance, and business outcomes.

+ Monitor campaign performance and market signals, making strategic adjustments to support short-term results while informing long-term marketing strategy and innovation priorities.

+ Identify opportunities to increase pipeline, conversion, and engagement outcomes across Microsoft's commercial marketing ecosystem.

** Commercial Business Line Strategy & Stakeholder Leadership*
* + Serve as the primary strategy liaison for SMEC (Marketing Signals Center of Excellence) and SMB leadership teams, translating business priorities into marketing, audience, and signal strategies.

+ Manage the centralized CSA (Customer Strategy & Analytics) strategy across MCAPS (Microsoft Customer and Partner Solutions) business lines, ensuring consistency in execution while supporting the needs of individual segments and solution areas.

+ Partner with commercial stakeholders to identify opportunities, prioritize investments, and align marketing activities to business objectives.

+ Establish governance and operating rhythms that support alignment across Marketing, Sales, Analytics, and Operations teams.

** Account-Based Marketing & Audience Strategy*
* + Advance Microsoft's precision targeting and account-based marketing capabilities through audience segmentation, buying group identification, and customer prioritization approaches.

+ Evaluate and test datasets and targeting methodologies to identify customers and accounts with a propensity to engage, convert, and contribute to pipeline outcomes.

+ Develop strategies that improve audience quality, coverage, engagement, and seller actionability.

** Marketing Signals & Demand Generation Innovation*
* + Drive planning for marketing signals, propensity models, and audience intelligence capabilities that support seller effectiveness and demand generation outcomes.

+ Identify data sources, behavioral insights, and predictive methodologies to support signal accuracy and business outcomes.

+ Create demand-driven signals aligned to Microsoft's strategic solution areas and business priorities.

+ Leverage insights generated by the MSCE(Marketing Signals Center of Excellence) organization to identify opportunities to enhance existing marketing and seller activities.

+ Develop business cases and strategic recommendations for resource…