Director, Event Measurement & Analytics

** Overview*
* Within Commercial Cloud & AI Marketing, the Audience & Experiences Marketing team plays a critical cross-company role in empowering every person and organization to achieve more by defining how Microsoft translates strategic audience engagement into scalable marketing motions, including Microsoft's global events portfolio. The  
** Director, Event Measurement & Analytics
** leads the measurement strategy for Microsoft's event portfolio, defining how we evaluate event performance and understand the contribution events make to audience, customer, and business outcomes. Working closely with event leaders, the role establishes a consistent approach to measurement across event types while ensuring individual events are evaluated against their specific objectives and audiences.

The role brings deep events and analytics expertise to continuously advance how Microsoft measures event performance. This includes establishing meaningful benchmarks, strengthening our understanding of event contribution and effectiveness, and ensuring both financial and non-financial outcomes are represented. The leader will bring an outside-in perspective, applying industry practices and emerging approaches to keep Microsoft's event measurement strategy forward-looking. This is a builder and practitioner role.

The leader is expected to work directly with data, develop initial analyses, and turn findings into clear, actionable insights. They will translate that work into scalable frameworks, reporting capabilities, and standards that improve how the organization measures events today while setting the direction for how event system improves over time. This leader will partner with event strategy and production teams, Marketing Analytics, Demand Generation, regional marketing, and segment teams.

Success requires a combination of analytical depth, events expertise, strategic thinking, and the ability to build alignment across a complex organization.

Microsoft's mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond.

In alignment with our Microsoft values, we are committed to cultivating an inclusive work environment for all employees to positively impact our culture every day.

** Responsibilities*
* + Responsibilities Own the event measurement strategy Define and evolve a consistent measurement framework across the event portfolio, connecting event investments to audience engagement, customer outcomes, and business results.

+ Establish clear measures of success across the event lifecycle, from demand and registration through experience, engagement, and post-event outcomes.

+ Create common standards and benchmarks that enable meaningful comparison across events while allowing for differences in event strategy and objectives.

+ Ensure measurement approaches remain relevant as event formats, audience strategies, and business priorities evolve.

+ Turn data into actionable insight Analyze event performance to identify what is working, what is not, and where the organization should adjust its strategy or investment.

+ Deliver clear, executive-ready insights that move beyond reporting to explain performance, surface opportunities, and inform decisions.

+ Establish confidence in the quality and consistency of event data, identifying gaps and partnering with the right teams to improve them.

+ Translate complex measurement and analysis into clear insights for event teams, marketers, sellers, and senior leaders.

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