Market Research Analyst

Responsibilities

• Develop initial drafts of survey questionnaires aligned to research objectives
• Apply best practices in survey design including question clarity, logical flow, and avoidance of bias
• Program surveys using standard platforms (e.g., Qualtrics, Decipher), including logic, piping, and randomization
• Conduct thorough QA to ensure survey accuracy and a seamless respondent experience
• Clean and prepare datasets for analysis (coding, recoding, variable setup)
• Build structured crosstabs aligned to the analysis plan and business questions
• Ensure accuracy and consistency across cuts and key variables
• Identify and flag anomalies or data quality issues
• Execute defined analysis plans using descriptive statistics and basic analytical techniques
• Analyze crosstabs to identify key differences, trends, and meaningful patterns
• Validate findings against hypotheses and flag unexpected results
• Support development of clear, data-backed insights tied to business needs
• Develop draft reports (PowerPoint or Word) summarizing key findings
• Translate data into clear, concise insights with supporting evidence
• Build charts and tables that simplify complex information for stakeholders
• Iterate on deliverables based on feedback

• 2-5+ years of experience in market research or analytics
• Strong experience with survey programming platforms (e.g., Qualtrics, Decipher)
• Experience drafting surveys and applying basic survey design principles
• Experience with statistical tools (SPSS, R, or similar)
• Experience working with large-scale survey datasets
• Experience creating research reports and data visualizations
  
  Proficiency in Excel (crosstabs, pivot tables, data cleaning)
• Strong attention to detail and commitment to data accuracy
• Proven ability to manage timelines and communicate proactively

• 5-7 years of experience in marketing, market research, consumer insights, project coordination, or a related field
• Background in advertiser, marketing, or technology research
• Familiarity with quantitative methods (e.g., segmentation, regression, weighting)
• Demonstrated analytical capabilities and experience using tools such as SPSS, R, or similar research/analytics platforms
• Strong communication, organization, and stakeholder management skills
• Ability to complete a skills-based assessment as part of the selection process
• Portfolio or relevant work samples preferred

The pay range is the lowest to highest compensation we reasonably in good faith believe we would pay at posting for this role. The range may be modified in the future.

We offer comprehensive benefits including medical, dental, vision insurance, HSA, FSA, 401(k), and life, disability & ADD insurance to eligible employees. Salaried personnel receive paid time off. Hourly employees are not eligible for paid time off unless required by law. Hourly employees on a Service Contract Act project are eligible for paid sick leave.

Note:

Pay is not considered compensation until it is earned, vested and determinable. The amount and availability of any compensation remains in Kforce's sole discretion until paid and may be modified at its discretion consistent with the law. This job is not eligible for bonuses, incentives, or commissions.

Kforce is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.