Director of Brand Marketing - CPG

Own the Story Behind an Iconic Consumer Brand—From Product Launch to Cultural Moment

This Jobot Job is hosted by:
Brendan Thomas
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Salary: $140,000 - $170,000 per year

A bit about us:

We’re a consumer-obsessed brand creating products and stories that inspire passion, loyalty, and community. From product innovation to cultural moments, everything we do is designed to connect deeply with customers and fuel long-term growth.

Why join us?

Meaningful Impact

Executive visibility and influence across Brand, Product, Creative, Sales, and Commerce
Ownership of the brand narrative from product innovation to in-market execution
The opportunity to build cultural moments, not just marketing assets

Competitive Compensation

Highly competitive base salary aligned with Director-level scope and experience
Annual performance bonus tied to company and brand outcomes
Long-term growth potential as the business scales

Benefits & Perks

Comprehensive medical, dental, and vision coverage
401(k) with company match
Generous paid time off and paid holidays
Employee discounts on products
Ongoing professional development and leadership growth opportunities

Culture That Actually Matters

Entrepreneurial, fast-moving environment where ideas turn into action
Collaborative teams that value creativity, curiosity, and accountability
A place where great work is recognized and leaders are empowered to lead

Job Details

Key Responsibilities

Own the brand narrative and ensure consistent storytelling across all channels, products, and customer touchpoints
Lead go-to-market (GTM) strategy for new product launches across DTC, retail, and marketplaces
Develop and manage the annual brand marketing roadmap and master calendar, aligning launches, seasonal moments, and campaigns
Oversee end-to-end brand campaigns, from briefing and creative alignment through execution and optimization
Guide content strategy across platforms, including long-form video, You Tube, and ecommerce content
Ensure best-in-class digital shelf execution, with a strong focus on Amazon content optimization
Partner with agencies to integrate SEO, AEO, and emerging discoverability strategies into content planning
Own content infrastructure and governance, including DAM, PIM, and syndicated product content workflows
Act as a cross-functional leader connecting Brand, Creative, Product, Sales, DTC, and Marketplace teams
Support Sales and Trade Marketing with launch toolkits and retail storytelling frameworks
Manage external partners across PR, influencers, creators, and content production
Collaborate with Product and R&D teams to ensure technical accuracy and brand voice alignment
Lead, mentor, and develop Product Marketing and Content Strategy team members
Track performance and cultural impact of brand initiatives, tying creative work to business outcomes

Core Skills & Capabilities

Brand strategy and integrated marketing leadership
Go-to-market planning and product launch execution
Omnichannel marketing (DTC, retail, marketplaces)
Creative direction and brand storytelling
Content strategy and editorial planning
Amazon and digital shelf optimization
SEO and content discoverability strategy
Content infrastructure management (DAM, PIM, syndicated content)
Cross-functional leadership and stakeholder influence
Agency and partner management
Strong commercial and growth mindset
Data-informed decision making paired with creative intuition

Candidate Requirements

7–10+ years of experience in brand, product, or marketing leadership roles
Background in CPG, Beauty, Personal Care, or adjacent consumer categories
Proven experience leading GTM strategies for new product launches across multiple channels
Demonstrated ownership of brand strategy and annual marketing roadmaps
Strong creative instincts with the ability to give clear, actionable feedback
Experience managing and developing high-performing teams
Track record of influencing cross-functional partners at multiple levels
Experience working with agencies across PR, influencer, and creator ecosystems
Comfortable operating in a fast-paced, entrepreneurial environment
Strong communication skills with the…