VP, Marketing

VP, Marketing

• Marketing
• Redwood City, California

Company Overview

Appdome’s mission is to safeguard mobile apps and their users globally. We offer the industry’s only patented, centralized, data-driven Mobile Cyber Defense Automation platform, providing rapid no-code, no-SDK security and integrated defenses against fraud, malware, and bots, along with Threat-Events™ UI/UX controls, Threat Scope™ Mobile XDR, and Certified Secure™ Dev Sec Ops  Certification. With Appdome, mobile developers and cyber teams can expedite delivery, ensure compliance, and utilize automation for building, testing, and monitoring mobile app security within Dev Ops and CI/CD pipelines.

Our platform is trusted by leading brands across financial, healthcare, m-commerce, consumer, and B2B sectors, securing over 50,000 apps and protecting over 1 billion end users worldwide.

The Opportunity

This is a leadership role for a strategist who still loves the craft.

As Vice President of Marketing, you’ll define our category, shape our narrative, and build the marketing engine that fuels our next phase of growth. You’ll translate deep technical innovation into clear, compelling value for enterprise decision-makers—and help establish Appdome as the brand that defines the future of mobile app security.

This is a rare opportunity to build a once-in-a-generation enterprise brand. You’ll architect our market position, own the full marketing function end to end, and partner closely with Sales and Product to create a predictable, scalable revenue engine.

We sell to complex, enterprise organizations with ambitious product roadmaps and high data sensitivity—engaging a sophisticated, multi-stakeholder buying group that includes CIOs, IT leaders, digital executives, and compliance stakeholders.

What You’ll Do

Define the Vision and Own the Category

You’ll set the company-wide marketing strategy and complete Appdome’s evolution from mobile app security leader to strategic enterprise platform. You’ll craft and own the narrative that resonates with CIOs, digital leaders, and compliance executives—and establish Appdome as the clear leader in Compliance Infrastructure.

Build and Lead a World-Class Marketing Organization

You’ll hire, develop, and inspire a high-performing team across Product Marketing, Demand Generation, Content, ABM, and Events. You’ll create a culture of high standards, creativity, and analytical rigor—while mentoring leaders and removing obstacles so the team can execute at the highest level.

Drive Enterprise Demand and Pipeline

You’ll orchestrate a sophisticated B2B SaaS go-to-market strategy, including high-impact Account-Based Marketing programs for strategic enterprise accounts. Partnering closely with Sales leadership, you’ll ensure marketing pipeline converts to revenue and continuously optimize sales velocity.

Own Product Marketing and Positioning

You’ll translate complex technical differentiation into clear business outcomes. You’ll lead positioning, competitive intelligence, and launch strategy—ensuring every customer-facing asset, from the website to the sales deck, tells a consistent and winning story.

Shape Company Strategy Cross-Functionally

You’ll be a core member of the leadership team, partnering with Sales, Product, and Customer Success to drive top-line growth, create tight feedback loops, and align the company around a shared vision and execution plan.

What We’re Looking For

• 10+ years of B2B SaaS marketing experience, including senior leadership roles in high-growth environments
• Proven success marketing enterprise infrastructure or platforms to Fortune 500 organizations
• Experience defining or creating a category—and positioning a product as a strategic business imperative
• Strong people leadership experience across multiple marketing disciplines
• Direct ownership of pipeline and revenue targets, with deep experience in attribution, funnel metrics, and accountability

Domain Expertise

• Enterprise Go-To-Market: Deep understanding of ABM and how to align marketing tightly with enterprise sales teams
• Technical Product Marketing: Ability to quickly grasp complex concepts across APIs, telemetry, AdTech, and data…