Vice President of Marketing

The Opportunity

This is a leadership role for a strategist who still loves the craft.

As Vice President of Marketing, you’ll define our category, shape our narrative, and build the marketing engine that fuels our next phase of growth. You’ll translate deep technical innovation into clear, compelling value for enterprise decision-makers—and help establish Appdome as the brand that defines the future of mobile app security.

This is a rare opportunity to build a once-in-a-generation enterprise brand. You’ll architect our market position, own the full marketing function end to end, and partner closely with Sales and Product to create a predictable, scalable revenue engine.

We sell to complex, enterprise organizations with ambitious product roadmaps and high data sensitivity—engaging a sophisticated, multi-stakeholder buying group that includes CIOs, IT leaders, digital executives, and compliance stakeholders.

You’ll set the company-wide marketing strategy and complete Appdome’s evolution from mobile app security leader to strategic enterprise platform. You’ll craft and own the narrative that resonates with CIOs, digital leaders, and compliance executives—and establish Appdome as the clear leader in Compliance Infrastructure.

You’ll hire, develop, and inspire a high-performing team across Product Marketing, Demand Generation, Content, ABM, and Events. You’ll create a culture of high standards, creativity, and analytical rigor—while mentoring leaders and removing obstacles so the team can execute at the highest level.

You’ll orchestrate a sophisticated B2B SaaS go-to-market strategy, including high-impact Account-Based Marketing programs for strategic enterprise accounts. Partnering closely with Sales leadership, you’ll ensure marketing pipeline converts to revenue and continuously optimize sales velocity.

You’ll translate complex technical differentiation into clear business outcomes. You’ll lead positioning, competitive intelligence, and launch strategy—ensuring every customer-facing asset, from the website to the sales deck, tells a consistent and winning story.

You’ll be a core member of the leadership team, partnering with Sales, Product, and Customer Success to drive top-line growth, create tight feedback loops, and align the company around a shared vision and execution plan.

• 10+ years of B2B SaaS marketing experience, including senior leadership roles in high-growth environments
• Proven success marketing enterprise infrastructure or platforms to Fortune 500 organizations
• Experience defining or creating a category—and positioning a product as a strategic business imperative
• Strong people leadership experience across multiple marketing disciplines
• Direct ownership of pipeline and revenue targets, with deep experience in attribution, funnel metrics, and accountability

• Enterprise Go-To-Market: Deep understanding of ABM and how to align marketing tightly with enterprise sales teams
• Technical Product Marketing: Ability to quickly grasp complex concepts across APIs, telemetry, AdTech, and data architecture—and translate them into executive-level value
• Modern Marketing Stack: Hands-on familiarity with today’s B2B SaaS marketing technologies
• Partner Marketing: Experience activating growth through technology partners, system integrators, and ecosystem relationships

• Strategic Storyteller: You love writing the manifesto and the pitch—and you know how narrative shapes markets
• Data-Driven Leader: You prioritize based on evidence, measure what matters, and adjust fast
• Player-Coach: You’re equally comfortable refining copy or workflows and leading at the executive level
• Executive Presence: You build trust with peers, influence outcomes, and hold your own in the boardroom
• Customer-First Thinker: You lead with customer problems, not product features

• Experience at a high-growth, venture-backed B2B SaaS company
• Experience marketing to CIOs, Heads of…