Director, Demand Generation and Integrated Marketing

Overview

Appdome’s mission is to safeguard mobile apps and their users globally. We offer the industry’s only patented, centralized, data-driven Mobile Cyber Defense Automation platform, providing rapid no-code, no-SDK security and integrated defenses against fraud, malware, and bots, along with Threat-Events™ UI/UX controls, Threat Scope™ Mobile XDR, and Certified Secure™ Dev Sec Ops  Certification. With Appdome, mobile developers and cyber teams can expedite delivery, ensure compliance, and utilize automation for building, testing, and monitoring mobile app security within Dev Ops and CI/CD pipelines.

Our platform is trusted by leading brands across financial, healthcare, m-commerce, consumer, and B2B sectors, securing over 50,000 apps and protecting over 1 billion end users worldwide.

We’re looking for a strategic and hands-on Demand Generation & Integrated Marketing Director to drive pipeline growth through data-driven, multi-channel marketing programs. This role sits at the intersection of strategy, execution, and analytics—owning integrated campaigns that align brand, content, performance marketing, and sales enablement to move prospects through the funnel. You’ll be responsible for designing and executing campaigns that generate measurable demand, accelerate revenue, and create a cohesive customer experience across channels.

• Own end-to-end demand generation strategy, from awareness through conversion and pipeline acceleration
• Plan, launch, and optimize integrated marketing campaigns across digital, content, email, events, paid media, ABM, and partnerships
• Collaborate closely with Sales, Product Marketing, Content, and Rev Ops to align messaging, targeting, and goals
• Build and manage campaign frameworks, timelines, and budgets
• Develop audience segmentation and targeting strategies based on ICPs, personas, and buying stages
• Track, analyze, and report on campaign performance, pipeline impact, CAC, and ROI
• Optimize marketing automation, lead scoring, nurturing, and attribution models
• Test and iterate continuously—messaging, channels, offers, and creative
• Ensure consistent brand and narrative across all touchpoints

What We’re Looking For

• 8+ years of experience in demand generation, integrated marketing, or growth marketing
• Proven track record of driving pipeline and revenue through multi-channel campaigns
• Strong understanding of the full B2B or B2C funnel (depending on your org)
• Experience with marketing automation and CRM platforms (e.g., Hub Spot, Marketo, Salesforce)
• Highly analytical mindset with comfort using data to inform decisions
• Excellent project management and cross-functional collaboration skills
• Strong communication skills—able to translate strategy into action
• Comfortable balancing big-picture thinking with hands-on execution

• Experience with ABM strategies and tools
• Familiarity with paid media and performance marketing
• Experience scaling demand gen programs in a high-growth environment
• Background in security industry or target market

• Competitive compensation with bonus and equity
• High visibility role with direct impact on revenue growth
• Opportunity to shape and scale a mission-critical function
• Comprehensive benefits and professional development opportunities
• Health, dental, and vision insurance
• 401(k)
• Paid time off and holidays

Appdome is committed to fair and equitable compensation practices.

The base pay range for this role is posted above. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location. This may be different in other locations due to differences in the cost of labor.

The total compensation package for this position may also include performance bonus, stock, benefits and/or other applicable incentive compensation plans.

We are an equal opportunity employer and value diversity. All employment is decided on the basis of qualifications, merit and business need.