Manager, Digital Marketing

About Karius

Karius is a life science, venture-backed clinical metagenomics company, focused on elevating patient care through microbial insights. We are committed to advancing diagnostic science and technology to optimize the diagnosis and treatment of infectious diseases. Through the use of genomics and AI, we are driven to improve the diagnostic landscape for infectious diseases. Karius delivers unprecedented diagnostic insight detecting microbial cell-free DNA circulating in the body to assist physicians to make rapid treatment decisions.

We are seeking a talented Digital Marketing Manager to help accelerate awareness and adoption of Karius’s metagenomic testing portfolio across the hospital and outpatient settings. In this role, you will be responsible for developing, executing and optimizing comprehensive digital channel growth strategies in partnership with internal teams and agency partners. You will be an integral part of advancing our commercial capabilities to reach new markets and audiences.

This role requires experience managing digital marketing channels in the healthcare setting, strong communication and organizational skills, a curious mindset, and a passion for helping patients and clinicians.

Karius aims to conquer infectious diseases through innovations around genomic sequencing and machine learning. The company’s platform is already delivering unprecedented insights into the microbial landscape, providing clinicians with a comprehensive test capable of identifying more than a thousand pathogens directly from blood, and helping industry accelerate the development of therapeutic solutions. The products Karius offers today are some of the most advanced solutions available to physicians who aim to deliver better care to many otherwise ineffectively treated patients.

Our tests are the result of some incredible work done by our scientists, statisticians, engineers, and physicians, all driven by the same mission. You, as part of the Karius team, will be able to see how directly your work has a life-changing impact on people, and at scale.

Reports to: Sr. Director, Marketing

Location: Redwood City, CA (Hybrid) or Remote (USA)

• Partner across internal teams and agency partners to design and execute digital channel campaigns that are aligned to Karius’s commercial strategy and segment objectives.
• Support the development, implementation and optimization of a direct-to-provider and direct-to-patient channel strategy that empowers immunocompromised patients to access metagenomic testing at the moment it's needed.
• Drive digital marketing programs that demonstrate measurable commercial impact, including generating qualified leads, influencing customer acquisition pipeline, and delivering revenue. Establish and validate proof of concept for new digital strategies through attributable revenue to support business cases for scaling.
• Develop content in partnership with the Director, Sales Enablement and Director, Branding & Events that is aligned with multi-channel campaign objectives
• Build out measurement frameworks and KPIs in collaboration with Commercial Operations to assess the impact of integrated channel strategy and enable data-driven optimization.
• Provide input on how the digital content and marketing strategy should evolve in response to changing customer behavior, market trends, search evolution and AI modalities.
• Develop & deliver compelling presentations that articulate the performance of channel strategies and provide recommendations for optimization to key stakeholders, including the Commercial Leadership Team

Karius is operating at the edge of what is now known to be possible in diagnostics. With that, comes a wave of new and incredible challenges and opportunities. To deliver on that value, you will be tapping into some of the most advanced technologies, architecting and innovating where the current solutions simply don't suffice. You will get to see how much your work really matters.

Travel: Travel required (up to 10%).

Subject to extended periods of sitting and/or standing,…