Product Specialist- Capital Ford Lincoln

Company:

Capital Ford Lincoln Inc.

Bring your automotive passion and customer-first mindset to a role that values connection, expertise, and exceptional service.

The
** Product Specialist
** plays a pivotal role in delivering an outstanding customer experience by showcasing, explaining, and promoting our vehicles and products. This position is centered on education, engagement, and trust, ensuring every customer feels confident, informed, and excited about their purchase. By combining product knowledge with strong communication skills, the Product Specialist helps elevate the overall dealership experience.
*
* Key Responsibilities:

*** Develop and maintain a comprehensive understanding of product features, benefits, and applications
* Stay current on product updates, new releases, and automotive industry trends
* Engage with customers to understand their needs, preferences, and expectations
* Clearly and confidently communicate product information, answering questions with accuracy and professionalism
* Deliver engaging product demonstrations that highlight key features and value
* Articulate the unique value proposition of our products to support purchasing decisions
* Collaborate closely with the sales team to support product-related sales initiatives
* Provide product expertise during sales presentations and customer meetings
* Conduct internal training sessions to enhance product knowledge across teams
* Facilitate customer workshops or walkthroughs to deepen product understanding
* Monitor market trends, competitor offerings, and customer preferences
* Gather and analyze customer feedback, sharing insights to support continuous improvement
* Assist with the development and review of product documentation, brochures, and marketing materials
* Ensure all product-related materials are accurate, consistent, and up to date
* Complete additional duties as assigned###
*
* Qualifications:

*** High school diploma or equivalent
* Previous experience in sales or a customer-facing role is considered an asset
* Demonstrated ability to deliver an exceptional customer experience
* Strong ability to explain technical information in a clear and approachable way
* Excellent verbal and written communication skills
* Confident, engaging presentation style
* Strong interpersonal skills with the ability to build rapport with customers and internal teams
* Adaptable and comfortable with evolving products and market conditions
* Valid driver’s license with an acceptable driving record

If you’re enthusiastic, personable, and ready to make a meaningful impact in a customer-focused role, we’d love to hear from you, apply today!

At Capital Automotive Group, our vision is to be the most respected auto group in North America. In keeping with our mission, we strive to move customers’ lives forward with the best in automotive solutions, service and people.  Through demonstrating our core values of respect, transparency, care, excellence, and innovation, we stand out from the rest and create a growth-driven organization.

Capital Automotive Group, founded in 1974, has expanded and continues to grow significantly. Our team consists of service technicians, product specialists and support staff from each location.

Capital Automotive Group believes in providing an inclusive workplace where all individuals have the opportunity to succeed. We are committed to doing so by providing accessible employment practices. Requests for accommodation due to a disability can be made at any stage of the recruitment process.
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