Business Development Representative

Role:
Business Development Representative (BDR)

Location:

New Brunswick (Remote-first, East Coast team)
Team Hub:
Saint John, NB (periodic in-person team meetings required)

As a Business Development Representative, you are the engine at the top of our sales funnel. Your role is to strategically qualify opportunities before they move forward to our Sales Executives. When this role is done well, deals close faster, sales cycles shorten, and customers are set up for success.

This is an account-focused BDR role, not a spray-and-pray outbound position. You’ll balance activity with judgment—driving volume while maintaining quality. While the role is remote, you’ll collaborate closely with our East Coast team and participate in occasional in-person meetings in Saint John, NB.

If you have sales experience (retail, hospitality, or office environments), enjoy structured work, and want to build a career in SaaS sales, we want to hear from you.

You’ll focus on outbound and inbound prospecting activities, including:

• Strategically qualifying new revenue opportunities
• Building relationships with prospects via phone, email, and Linked In
• Conducting discovery calls to assess fit and readiness
• Coordinating next steps and handoffs to Sales Executives
• Maintaining accurate notes and updates in our CRM

You’ll play a critical role in the company’s growth and will be relied on as a key contributor to pipeline health.

This role is measured using three core metrics:

• Number of calls booked
• Number of calls completed
• Number of qualified opportunities created

These metrics are highly predictive of company growth. If you’re energized by goals, metrics, and clear expectations, you’ll thrive here.

• You love process and execution. You’re detail-oriented and follow a proven system.
• You’re gritty and disciplined. You don’t expect a clock-in, clock-out job.
• You’re competitive and like to win, while still being a strong team player.
• You lead with empathy. You communicate clearly, professionally, and with warmth.
• You’re curious and motivated to build real sales skills.

Bonus points if you have prior experience in business development, sales, or customer-facing roles.

• Tech-savvy and comfortable learning new tools and systems quickly
• Fluent with AI tools and comfortable using AI to personalize outreach, research accounts, and improve productivity
• Experience with sales engagement or prospecting tools such as Salesloft and Linked In Sales Navigator

• Growth mindset:
  We approach challenges with optimism and a desire to learn.
• Do the important things first:
  We focus on what drives the biggest impact.
• Be professional:
  We own mistakes and don’t make excuses.
• Data over opinion:
  Metrics guide decisions; insight comes from evidence.

Make an impact:
You’ll help level the playing field for business owners as they prepare for exit—work that truly matters.

Grow fast:
As part of a rapidly scaling company, your career progression will be faster and broader than in a large, rigid organization.

Learn constantly:
Learning is embedded in our culture. You’ll be encouraged to try new approaches, build skills, and grow quickly.

Performance matters:
We’re a meritocracy. High performance creates opportunity, stability, and advancement.

Be part of something special:
Value Builder was founded by John Warrillow, author of Built to Sell, named one of the top business books for owners. The ideas behind the book continue to shape how advisors help owners build more valuable businesses.