Job Description & How to Apply Below
Summary The Distributor Sales Representative is responsible for securing and growing commercial alcohol accounts, with a primary focus on restaurants, bars, hotels, and other on-premise establishments. This role is also responsible for prospecting new customers, building long-term partnerships, and increasing product placement and sales volume within an assigned territory.
Duties & Responsibilities Prospect, secure, and grow hospitality accounts (restaurants, bars, lounges, hotels, and event venues) to expand distribution, increase revenue, and build long-term customer relationships.
Build and maintain strategic relationships with owners, managers, beverage directors, and purchasing decision-makers to influence buying decisions and secure ongoing business.
Present and sell spirits, wine, and beer portfolios by clearly communicating pricing, product value, and brand positioning to drive profitable purchasing decisions.
Negotiate pricing, incentives, and purchasing agreements in compliance with provincial and company regulations to secure sustainable and compliant sales growth.
Manage the full sales cycle and pipeline from prospecting through close to consistently achieve territory sales objectives.
Execute in-person sales visits, tastings, demonstrations, and staff trainings to increase product knowledge, brand advocacy, and sell-through at the account level.
Secure product placements, menu listings, and by-the-glass features to expand visibility, volume, and share within hospitality accounts.
Collaborate cross-functionally with inventory, operations, and marketing teams to ensure accurate fulfillment, effective promotions, and strong ongoing account support.
Analyze market trends, competitor activity, and customer needs to adapt sales strategies and maintain a competitive advantage within the territory.
Maintain accurate CRM records, forecasts, and call reports to support data-driven decision-making and sales performance tracking.
Consistently meet or exceed monthly and quarterly sales and distribution targets to support company growth and supplier objectives.
Other duties as assigned.
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