Job Description & How to Apply Below
Regional Sales Manager – Western Canada
Type: Remote/Hybrid, Full-Time
About Our Client
Our client is a rapidly growing leader in soil health and agricultural inputs, focused on delivering innovative, science‑backed solutions that improve crop performance and long‑term soil productivity.
With a strong presence in the biologicals space, they are expanding across Western Canada and offer a unique opportunity to lead a high‑impact sales team in a fast‑evolving segment of agriculture.
Key Responsibilities
Sales Leadership & Team Management:
Lead, coach, and develop a regional team of Territory Sales Managers and independent representatives across Western Canada.
Establish clear performance goals, KPIs, and accountability standards while fostering a high‑performance, customer‑focused sales culture.
Regional Business Development:
Develop and execute regional strategies to grow market share across biologicals, and soil amendment solutions.
Identify new opportunities across key crop segments and expand relationships with retailers, distributors, agronomists, and growers.
Channel & Customer Management:
Strengthen partnerships with major retail chains, independent dealers, and distribution networks.
Support the team in closing strategic accounts while maintaining high levels of customer satisfaction and retention.
Technical Market Support:
Collaborate with agronomy and product teams to position solutions effectively and translate technical value into commercial outcomes.
Support field trials, demonstrations, and ROI‑driven selling initiatives to drive product adoption.
Strategic Planning & Reporting:
Develop regional business plans, forecasts, and sales reports to track performance and identify growth opportunities.
Provide insights on market trends, competitive activity, and pricing strategies to support overall business objectives.
Qualifications
To succeed in this role, candidates should demonstrate:
Education & Experience:
7+ years of agricultural sales experience within crop inputs, soil health, biologicals, or related sectors.
3+ years of leadership experience managing sales teams or regional territories.
Strong understanding of Western Canadian cropping systems, including cereals, canola, pulses, corn, and specialty crops.
Post‑secondary education in Agriculture, Agribusiness, Crop Science, or a related field is preferred.
Technical
Skills:
Experience working within retail and distribution channels across Western Canada.
Proficiency in CRM systems, forecasting tools, and Microsoft Office.
Key
Competencies:
Proven ability to lead teams and drive regional revenue growth.
Strong communication, coaching, and negotiation skills.
Strategic mindset with the ability to balance leadership and hands‑on sales execution.
Ability to build relationships across multiple stakeholder groups, from growers to executive‑level partners.
Self‑driven, accountable, and comfortable operating in a dynamic, growth‑focused environment.
We are proud to apply principles of diversity, equity, and inclusion in all our recruitment practices, ensuring equal opportunities for all candidates.
In accordance with Canadian immigration laws, priority will be given to Canadian citizens and permanent residents.
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