Trade Marketing Manager

Company Background

Farmina is nature and science in perfect harmony. Our mission is to develop the best all-natural, nutritious, and scientifically validated food that dogs and cats will love. Farmina is an innovative Pet Nutrition Company focusing on servicing dog and cat pet parents to make the best personalized nutritional decisions for their pet's well-being while providing life changing solutions along the way.

We at Farmina firmly believe in our company motto:
Happy pet. Happy you.

The Trade Marketing Manager will analyze and synthesize sales, portfolio, marketing, and category data to provide guidance and generate insights for internal and external customers to make business decisions. This would include internal corporate reporting on all key initiatives, business case studies, account, portfolio, and market sales, spend, and trends, and business and trade spend efficiencies.

The position provides support specifically focused on our internal data warehouse information and accuracy, develop reporting and analyze at the account and portfolio/product level, and corporate aggregating and reporting on both. This position will use all available resources available to provide category management support including analysis, trade strategy, and financials. Direct involvement with all Sales Channels initiatives, budget, trade spend and analysis, new items development and launch, and forecasting processes.

This position will provide support in managing the promotional approval documentation process, budget development, internal costing, ROI, and customer pricing. Also, they will have contact with Finance, Operations, and Marketing as a data representative for the Sales team.

• At least 7 years of sales analytics experience, managing expenditures, and implementing budget plans.
• CPG Pet Industry experience is a plus.
• Bachelor’s degree in Sales, Marketing or Business Management or equivalent work experience with demonstrated success.
• Internal data warehouse experience and expertise.
• Ability to think strategically, creatively, and analytically.
• Fast-paced multi-tasking efficiency, and time management skills necessary.
• Personal work ethic, commitment to task, and drive for success.
• Excellent communication and presentation skills (oral and written) to a variety of audiences.
• Comfortable setting priorities, managing multiple tasks, planning cross functionally, and remaining focused in a changing environment.
• Experience using Repsly a plus.
• Advanced computer skills, including all Microsoft Office, Power Bi, PowerPoint, Word, and Excel.
• Must be highly organized and work well under pressure and time constraints.