Senior Digital Designer

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Full Time Clerical Reno, NV, US

Salary Range: $80,000.00 To $ Annually

Cascade Designs is looking for a Senior Digital Designer who can help support and elevate its pinnacle outdoor brands, Therm-a-Rest, MSR, Platypus, Seal Line, Pack Towl and Varilite.

The Senior Digital Designer will have a passion for social media and digital trends, be fluent in modern digital best practices, including performance-driven creative, motion-first design, and scalable design systems, and be excited to grow an ever-expanding digital ecosystem at an in-house, product-driven company. You will work collaboratively with the creative team and will interact with the greater marketing, e-commerce, and product teams.

While this position will report to the Creative Director, the individual will need to be comfortable working independently in a fast-paced, content-driven environment with high output across channels.

This role requires balancing strong creative execution with an understanding of how design impacts engagement, conversion, and overall campaign performance.

• Short-form and motion-first content – design and produce short-form video and motion assets for social, paid media, and ecommerce (e.g., Reels, Tik Tok, You Tube Shorts)
• Develop campaign creative for A/B testing and performance optimization across paid and owned channels
• Create platform-specific content tailored to channels like including social and paid media ecosystems, blogs, and email
• Digital production across formats (banners, ads, animation/video)
• Support in creating and adhering to brand guidelines for digital spaces and ensuring consistency across all channels
• Contribute to and help maintain scalable digital design systems and component libraries across channels
• Partner with the web team to support ongoing layout and design optimization across homepage, collection pages, PDPs, and landing pages.

• Product photography, video, and animation to support digital
• Support integration of user-generated and partner content into digital campaigns where applicable
• Working with photographers, videographers, and creative contractors to create assets to support digital campaign needs
• Video production to support product and campaign needs
• Animation production
• Support content capture and asset creation for real-time or rapid-turn social media or broad marketing needs
• Flexibility to support creative team during sales meetings, trade shows, events etc. when cyclical busy periods arise
• Photo and video shoot support – studio and lifestyle

• 6+ years of professional graphic design experience to include:
  • Creating motion graphics, animations, and video edits to support campaigns and social content
  • Digital/social campaign design work
  • Web production
  • Proficient with Adobe Creative Cloud (Photoshop, Illustrator, InDesign, After Effects, Premiere)
  • Familiarity with collaborative tools (e.g., Figma, Miro)
  • Basic understanding of AI-assisted design tools (e.g., generative fill, image generation, workflow acceleration)
  • Experience working within Digital Asset Management systems
  • Experience working with project management systems
• Experience developing creative informed by performance metrics, testing, and optimization
• Effective in cross-functional team environment
• Demonstrated ability to work flexible schedules to meet project deadlines
• Experience collaborating with and providing direction to freelance designers and external partners
• Detail-oriented, able to effectively prioritize multiple projects and thrive in fast-paced environment with diverse work
• Highly organized with experience managing assets in shared systems and scalable file structures

• A passion and excitement for outdoor spaces and activities
• Experience with 3D Modeling
• Familiarity with e-commerce platforms (e.g., Shopify)
• Understanding of CMS environments
• Experience designing for social-first or content-driven brands
• Understanding of accessibility best…