Web Content Specialist

Web Content Specialist  Elemental LED is a leading U.S. based engineering and technology company that creates, develops, manufactures, markets and sells innovative, configured and integrated LED lighting solutions. The Economic Development Authority of Western Nevada (EDAWN) has awarded Elemental LED as the "Company of the Year-Large" at the 7th Annual EDAWN Existing Awards event and "Employees First - Large" at the 10th Annual EDAWN Existing Industry Awards event.
Are you ready to help drive a massive digital evolution? We are seeking a passionate and detail-oriented Web Content Specialist to join our Marketing team and partner with our Web Content Manager to shape the future of our online presence.
In this strategic role, you will do much more than basic site maintenance; you will provide crucial support for a company-wide digital transformation, including a major ERP implementation. Working closely with the Web Content Manager, you will assist in the design, development, and daily performance of our web domains, helping migrate data from legacy platforms to create a cutting-edge, seamless experience for our customers.

If you have strong technical skills, a passion for modern web development, and the curiosity to intimately learn our full product line, we want you on our team to help build something extraordinary.

Job Description   Regularly update website content, including text, images, videos, and other media, ensuring best customer experience
Coordinate with stakeholders to implement updates to the website's design and layout as necessary
Represent the company's best interests toward functionality in regard toward customer experience
Improving website features and security standards
Diagnose and resolve website technical issues, such as broken links, missing images, and functionality errors
Monitor website performance, including page load times and responsiveness
Perform routine tests to identify and fix bugs or compatibility issues across different browsers and devices
Implement SEO best practices to improve the website's search engine ranking
Monitor and optimize website performance (loading speed, uptime) using relevant tools
Track and analyze website traffic and other key performance indicators (KPIs) to ensure optimal user experience
Prepare monthly or as needed report on website performance analytics and offer recommendations based on data
Work closely with both in-house and outside designers and developers to implement new features or enhancements to the website
Participate in website redesigns, layout changes, or platform migrations when needed
Collaborate with Product and Training teams to intimately learn our product line
Work with internal teams to organize and maintain product information to ensure accurate data is available for websites and other marketing media
Ensure the website is compliant with all relevant laws and regulations (GDPR, ADA, etc.)
Implement and maintain accessibility features to ensure the website is usable by people with disabilities
Continuously assess and enhance the user experience by conducting testing and gathering feedback
Ensure that navigation, forms, and interactive elements function smoothly
Strategize with customers alongside Marketing Team to drive activity to portal
Qualifications   Bachelor's degree in Computer Science, Information Technology, Web Development, or related field
Minimum two (2) years' experience with website design tools like Adobe XD, Figma, or Sketch
Minimum two (2) years' experience with website hosting platforms (e.g., AWS, GoDaddy, Bluehost)
Knowledge of database management and languages like MySQL or PHP

Experience with e-commerce platforms (e.g., Magento, Shopify, Woo Commerce)
Proficiency in HTML, CSS, JavaScript, and other web technologies
Familiarity with content management systems (CMS) such as Word Press, Magento, Craft CMS, Square Space or similar

Experience with website hosting, DNS settings, and domain management
Knowledge of website optimization tools (e.g., Google Analytics / Tag Manager, GTmetrix, Google Search Console)
Strong problem-solving abilities to diagnose issues quickly and accurately
Ability to troubleshoot and resolve both…