Chief Marketing Officer - Unclassified

Overview

The Chief Marketing Officer serves as a senior executive leader responsible for setting and managing the strategic vision, direction, and execution of Travel Nevada’s marketing efforts. The role provides leadership over brand strategy, advertising, content, digital platforms, media investment, and agency management while ensuring alignment across domestic, in‑state, industry, and international initiatives. The CMO oversees staff, budgets, performance measurement, and marketing‑related contracts, and regularly reports to executive leadership and the Nevada Commission on Tourism.

• Bachelor’s degree in marketing, communications, business, or a related field
• Senior‑level leadership experience in marketing or destination marketing
• Demonstrated experience managing large budgets, agencies, and cross‑functional teams
• Proven ability to develop and execute integrated marketing strategies
• Experience presenting to executive leadership or governing boards

The ideal candidate is a strategic, collaborative, and forward‑thinking marketing executive with strong leadership presence and sound judgment. They bring a balance of creative vision and data‑driven decision‑making, demonstrate fiscal responsibility, and communicate effectively with internal teams, agency partners, and public‑sector stakeholders. Experience working within complex organizations and navigating public accountability is essential.

• Executive leadership
• Brand strategy & stewardship
• Integrated marketing & advertising
• Media planning & buying oversight
• Digital strategy & analytics
• Budget management
• Public‑sector governance experience