Senior Product Development Marketing Manager

Senior New Product Development Marketing Manager

Want to work and play in the foothills of the Sierra Nevada Mountains? Cascade Designs, home to MSR, Therm-a-Rest, Platypus, Seal Line, Packtowl and Varilite, is now headquartered in Reno, NV. Just over an hour from Lake Tahoe with 300 days of sunshine each year, this is the perfect work and play destination for outdoor adventurers at every level. We are seeking passionate, driven, curious people who not only love the outdoors but strive to bring the same passion and curiosity into their work with them every day.

Our Brands:

Therm-a-Rest, MSR, Platypus, Seal Line, Pack Towl, Vari Lite

We are currently seeking a Senior New Product Development Marketing Manager.

The Senior New Product Development Marketing Manager leads the delivery of best-in-class global product marketing for Cascade Designs' MSR, Platypus, Seal Line and Military programs. This role owns the most highly technical and regulatory-driven product categories and is responsible for driving strategic alignment across product development, marketing, and sales.

In addition, this role manages and develops the NPD Marketing Manager, sets team priorities, and ensures effective resource allocation across all NPD marketing initiatives.

Key Responsibilities

Strategic Product Marketing & Project Leadership

• Own end-to-end marketing delivery for MSR, Platypus, Seal Line and Military product portfolios for all artwork components on the product Bill of Materials
• Lead development of Marketing project briefs, timelines, budgets, and milestones
• Drive cross-functional alignment across Product Development, Sales, Operations, and Marketing
• Ensure all deliverables meet supplied regulatory, technical, and brand standards
• Act as primary stakeholder and approver for all product marketing initiatives within assigned brands
• Support product positioning, naming, and messaging development

Technical & Regulatory Expertise

• Lead marketing support for complex product categories including water filtration, stoves, and safety-critical equipment
• Packaging (multilingual)
• Instructions and technical documentation
• Regulatory labels and warnings (e.g., Prop 65, safety standards)
• Translate technical product features into clear, compelling consumer messaging

Asset Development & Execution

• Oversee development of:
  • Packaging (multilingual)
  • Product instructions and documentation
  • On-product graphics
  • Content for website PDP updates and new product launches (in partnership with Marketing and Ecommerce team)
  • Support photo shoots and asset creation (with Creative/Production teams)

Elastic/Digital Workbook Ownership

• Lead planning and execution of global sales enablement initiatives, including:
  • Military workbook (annual)
  • Elastic Custom Collections Outdoor Brands workbook (2x annually)
• Own overall project timeline, coordination, and delivery
• Ensure alignment of product information, messaging, and assets across all materials
• Partner with NPD Marketing Manager, Sales and Product teams to gather inputs

Cross-Functional Leadership

• Partner closely with:
  • Full Marketing and Customer Experience team
  • Product Development and Product Line Managers
  • Global Sales teams
  • Operations and Configuration Control to ensure timely release of final artwork and assets
  • Creative team to provide copy and graphic direction
• Provide global tradeshow support for assigned brands
• Provide strategic input into global sales enablement initiatives to ensure alignment with brand priorities

Team Leadership & Resource Management

• Directly manage the NPD Marketing Manager
• Set team priorities and balance workload across initiatives
• Identify resource gaps and support staffing solutions as needed

Process Development & Vendor Management

• Drive process improvements and workflow optimization within project management systems (e.g., )
• Develop and refine workflows for creative and production processes
• Manage relationships with external vendors (translation, print, creative)
• Ensure projects are delivered on time, on budget, and to quality standards

Qualifications / Requirements

Required Qualifications

• Bachelor's degree in Marketing, Business, or comparable experience in related field
• 7–10+ years of experience in product marketing, project…