Product Development Marketing Manager

New Product Development Marketing Manager

Salary Range: $80,000.00 To $ Annually

The New Product Development Marketing Manager drives the execution of global product marketing initiatives for Therm-a-Rest, Pack Towl, Seal Line, Varilite while supporting key commercial and sales enablement programs across assigned brands. This role is responsible for delivering high-quality marketing outputs that support our product launches, sales initiatives, and global events.

This role serves as a central integrator across teams, ensuring alignment of inputs, timelines, and deliverables across multiple stakeholders.

• Own end-to-end marketing delivery for Therm-a-Rest, Pack Towl and Varilite product portfolios for all artwork components on the product Bill of Materials
• Develop Marketing project briefs, timelines, and milestones for new and existing products
• Coordinate cross-functional teams to execute marketing initiatives on time and to standard
• Support product positioning, naming, and messaging development
• Provide planning and execution support for the Elastic Customs Collections Outdoor Brands digital workbook
• Ensure alignment of Thermarest, Pack Towl and Varilite product information, messaging, and assets across all materials.
• Trade shows, events, and POP/signage
• Sell sheets and other sales collateral
• Act as primary point of contact for Sales intake, translating needs into actionable marketing deliverables

• Support planning and execution of global sales enablement initiatives, including Elastic Custom Collections Outdoor Brands digital workbook (2x annually)
  • Ensure alignment of product information, messaging, and assets across all materials
  • Partner with Senior NPD Marketing Manager, Sales and Product teams to gather inputs
• Partner with cross-functional stakeholders to ensure accuracy and completeness of technical product information

• Product Development teams to support product launches
• Sales teams to align on priorities and deliverables
• Operations and Configuration Control for artwork release and production timelines
• Creative team to provide copy and graphic direction
• Coordinate inputs across multiple brands and stakeholders to ensure cohesive outputs

• Product instructions and documentation
• On-product graphics and color consultation
• Content for website PDP updates and new product launches (in partnership with Marketing and Ecommerce team)
• Support photo shoots and asset creation (with Creative/Production teams)

• Manage project workflows and timelines within project management system
• Develop and refine processes to improve efficiency and execution
• Coordinate with external vendors (translations, print, creative)
• Ensure projects are delivered on time, on budget, and to quality standards

• Bachelor’s degree in Marketing, Business, or comparable experience in related field
• 3+ years of experience in product marketing, project management, or related field
• Proven ability to manage multiple projects simultaneously in a fast-paced environment
• Strong project management and organizational skills
• Experience coordinating cross-functional teams and external vendors
• Ability to manage timelines, assets, and deliverables across multiple stakeholders
• Strong written and verbal communication skills

• Experience in consumer goods, outdoor industry, or related field
• Experience working with project management tools (e.g.,  or similar)
• Familiarity with packaging, print production, and/or asset development processes
• Execution excellence:
  
  Strong ability to drive projects from brief through delivery
• Attention to detail:
  
  Ensures accuracy and consistency across deliverables
• Organization & prioritization:
  
  Manages high volume of work with competing deadlines
• Collaboration:
  
  Works effectively across Sales, Product Development, and Operations
• Adaptability:
  
  Comfortable shifting priorities and responding to changing needs
• Communication:
  
  Clear, proactive communication across stakeholders

• 3 weeks paid time off per year
• 10 paid holidays
• 3…