Creative Director

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Full Time Professional Reno, NV, US

$ To $ Annually

Want to work and play in the foothills of the Sierra Nevada Mountains? Cascade Designs, home to MSR, Therm-a-Rest, Platypus, Seal Line, Packtowl and Varilite, is now headquartered in Reno, NV. Just over an hour from Lake Tahoe with 300 days of sunshine each year, this is the perfect work and play destination for outdoor adventurers at every level. We are seeking passionate, driven, curious people who not only love the outdoors but strive to bring the same passion and curiosity into their work with them every day.

Cascade Designs is seeking a Creative Director – Brand & Design to lead and evolve the visual expression of our portfolio of category-leading outdoor brands, including Therm-a-Rest, MSR, Platypus, Seal Line, Pack Towl and Varilite.

This role is responsible for elevating and protecting brand integrity across all touchpoints - from digital campaigns and ecommerce to packaging, retail, and global marketing initiatives.

You will lead a small, high-performing creative team and external partners, bringing clarity, consistency, and creative excellence to a fast-paced, collaborative environment.

• Serve as the ultimate guardian of brand standards across all channels and regions
• Define, evolve, and enforce brand frames, guidelines, systems, and visual frameworks
• Ensure consistency across digital, packaging, retail, and marketing materials
• Partner with Product and Sales teams to guide creative decisions while maintaining brand integrity
• Balance commercial needs with long-term brand equity

• Digital campaigns and ecommerce
• Packaging and print
• Retail, merchandising and events
• Product storytelling and launches
• Provide hands‑on feedback and direction to internal designers and external partners
• Ensure all work meets a high standard of craft, clarity, and effectiveness
• Lead the development and execution of a cohesive photo and video content strategy across brands and channels
• Define seasonal and campaign‑level content needs in partnership with Marketing and Ecommerce
• Oversee end‑to‑end content production —from concepting and planning through shoot execution and final delivery
• Direct and/or provide creative oversight on photo and video shoots (including on‑location outdoor productions)
• Manage and collaborate with photographers, videographers, production partners, and talent
• Ensure content outputs are on‑brand, high‑quality, and optimized for multiple channels and use cases
• Build scalable systems for content planning, asset creation, and library management
• Lead and mentor a small internal team of designers across branding, digital, packaging and print
• Foster a collaborative, accountable, and high‑performance culture
• Provide clear direction, feedback, and prioritization across projects

• Establish and improve creative processes, workflows, and prioritization systems
• Manage and direct external partners including photographers, videographers, production partners, and design contractors
• Collaborate with internal partners (Marketing, Product, Sales, Ecommerce) to ensure alignment and efficiency
• Establish efficient workflows for content production planning, shoot execution, and asset delivery

• 8+ years in design and creative leadership roles
• Degree in Graphic Design or related field
• Experience leading creative across multiple channels (digital, packaging, retail, print)
• Background in consumer brands, ideally outdoor, apparel, footwear, or adjacent categories

• Strong brand systems thinker with a passion for consistency and clarity
• Proven ability to lead and influence cross‑functional teams
• Comfortable operating as a player‑coach in a lean environment
• Strong understanding of production processes (print, packaging, digital assets)
• Highly organized with the ability to manage multiple priorities

• Collaborative and solutions‑oriented
• Curious, detail‑oriented, and quality‑driven
• Confident and diplomatic—able…