Accelerator Marketing Manager

Overview

Aptos is a people-first blockchain on a mission to help billions of people achieve universal and fair access to decentralized assets in a safe and scalable way. Founded by some of the original creators and maintainers that researched, designed, and built the Diem blockchain to serve this purpose, we have dedicated several years toward this mission. We believe the open-source Diem technology we have developed is an important foundation of a safe and scalable web3 world where everyone has more equitable opportunities to grow and access financial assets with lower fees and fewer intermediaries.

Aptos (Ohlone for "The People") encompasses our mission and ethos for why we build.

Work closely with founders to develop and implement marketing strategies that drive visibility, engagement, and growth across key channels. Guide projects in branding, messaging, positioning, and storytelling to establish a strong identity in the market. Provide hands‑on support in GTM planning, PR execution, community growth, and campaign activation.

Work with Aptos Foundation & Labs marketing teams to provide projects with tailored marketing support, including press, events, and social amplification. Act as the primary liaison between projects and marketing agencies, ensuring the execution of high‑quality campaigns across paid, owned, and earned media. Support accelerator projects in identifying and leveraging key Aptos ecosystem partnerships to amplify visibility.

Develop high‑impact marketing partnerships with content creators, media outlets, and strategic Web3 platforms. Coordinate joint events, AMAs, content collaborations, and campaign activations to maximize awareness and engagement. Help projects build and scale their community presence on X, Telegram, and other platforms, ensuring strong audience engagement.

Analyze marketing performance across on‑chain and off‑chain data sources, using insights to optimize campaign strategies. Develop clear frameworks for tracking key marketing KPIs and experiment with new approaches to drive growth.

Create marketing playbooks, best practices, and GTM frameworks to streamline the marketing journey for accelerator projects.

Build and manage the accelerator’s online presence, fostering a strong community of crypto enthusiasts, investors, and partners.

4+ years in growth, product, community, or brand marketing, preferably within Web3, crypto, or early‑stage technology startups. Proven ability to develop and execute marketing campaigns, influencer engagement strategies, and GTM activations. Ability to work effectively with global founders, agencies, media partners, and ecosystem stakeholders to drive successful marketing outcomes. Deep understanding of Web3 marketing dynamics, social growth strategies (Twitter, Discord, Telegram), and influencer marketing.

Excellent project management skills with the ability to manage multiple initiatives simultaneously.

The base salary range for this full-time position is $120,. The range displayed on each job posting reflects the minimum and typical maximum target for new hire salaries for the position of a candidate based in the NYC Area at any level.

• 100% insurance premium coverage for medical, dental, and vision for you and your dependents (US Employees)
• Equipment of your choice
• Flexible vacation time, 11 holidays, and floating company days off
• Competitive Salary
• Equity (RSUs) (US employees)
• Protocol Token Grants
• 401k matching (US Employees)
• Fun and inclusive in‑person and digital events

Aptos is committed to diversity in the workplace, and we’re proud to be an Equal Opportunity Employer. We do not hire on the basis of race, color, religion, creed, gender, national origin, citizenship, age, disability, veteran status, marital status, pregnancy, parental status, sex, gender expression or identity, sexual orientation, or any other basis protected by local, state or federal law.…