Senior Product Marketing Manager B2B

About the Role

is the world’s leading software platform for digital assets, offering the largest production blockchain platform in the world. We share the passion to code, create, and ultimately build an open, accessible and fair financial future, one piece of software at a time. We are seeking a results‑oriented Senior Product Marketing Specialist, B2B to join our Marketing Team. In this role you will support the marketing efforts for our Institutional business, generating leads, supporting branding and owning our presence at key crypto events.

• Lead Generation:
  Develop and execute lead generation campaigns for  Institutional.
• Lead Nurturing &
  
  Qualification:
  
  Collaborate with the Institutional sales team to set up effective nurture campaigns through Salesforce.
• Event Marketing:
  Assist with branding and promotional activities at industry events, develop event collateral and coordinate logistics.
• Marketing Support:
  Assist the broader Marketing Team with ad‑hoc projects and initiatives.

• Minimum 5 years experience in a B2B marketing or sales support role.
• Strong understanding of B2B marketing principles and lead generation strategies.
• Experience in branding and/or product marketing.
• Excellent communication and interpersonal skills – comfortable speaking to customers, prospective clients, and community members.
• Event Management:
  Organized events of varying scales, including community events focused on user feedback and cultivating an engaged audience (online or offline).
• Creativity and marketing design skills – comfortable with tools like Canva and producing assets using existing templates.
• Copywriting:
  Excellent written communication skills and the ability to craft engaging, persuasive copy across channels.
• Passion for Crypto – genuine passion for the cryptocurrency industry and staying up-to-date with trends and developments.

Competitive full‑time salary based on experience, meaningful equity, a hybrid role based in our London office with a mandatory in‑office presence four days per week, unlimited vacation policy, performance‑based bonuses paid in cash, Apple equipment, and awesome office locations.

Blockchain is committed to diversity and inclusion in the workplace and is proud to be an equal opportunity employer. We prohibit discrimination and harassment of any kind based on race, religion, color, national origin, gender, gender expression, sex, sexual orientation, age, marital status, veteran status, disability status or any other characteristic protected by law. This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, and apprenticeship.

Blockchain makes hiring decisions based solely on qualifications, merit, and business need at the time.