Associate Director - Growth Marketing

Role Overview

As Associate Director, Digital & Integrated Marketing for ELM, you will lead the strategy and execution of a full-funnel marketing engine designed to drive enterprise pipeline, new logo acquisition, and customer expansion . This role extends beyond digital to orchestrate integrated campaigns across digital, field, and executive-level events , aligned to complex B2B buying journey.

You will play a critical role in connecting marketing to revenue by aligning closely with enterprise sales, product marketing, and customer teams—ensuring programs drive account engagement, opportunity progression, and measurable revenue outcomes .

Responsibilities

Integrated Campaigns for Enterprise Growth

• Lead full-funnel, integrated campaigns aligned to ELM solution priorities (e.g., litigation management, legal spend, invoice automation, AI-enabled workflows)

• Orchestrate multi-channel programs across digital, ABM, field marketing, and executive events targeting enterprise accounts

• Own end-to-end campaign lifecycle, from strategy through optimization and revenue attribution

Account-Based & Demand Generation Strategy

• Partner with sales on ABM strategies focused on named accounts and high-value segments

• Drive new logo acquisition while supporting pipeline acceleration and deal expansion

• Build targeted engagement programs that move accounts through consideration, evaluation, and purchase

• Implement scalable programs for multi-touch, multi-stakeholder engagement

Events & Executive Engagement

• Integrate flagship industry events, hosted experiences, executive round tables, and field programs into campaign strategy

• Ensure events are generating and accelerating pipeline , with defined pre-, during-, and post-event activation

• Support sales-led engagement for key accounts and late-stage opportunities

Digital & Performance Marketing

• Lead digital strategy across paid media, search, social, and web to drive high-quality demand

• Optimize conversion pathways (web, landing pages, content journeys) for enterprise buyers

• Manage strategic partnerships with media platforms and industry channels (legal/tech ecosystems)

Marketing Analytics, Operations & Technology

• Own marketing performance analytics , including, pipeline contribution (sourced/influenced), account engagement and progression, conversion across lifecycle stages and campaign ROI and customer acquisition cost.

• Lead marketing operations , including campaign execution, lead/account management, and data quality

• Define and optimize the marketing tech stack (Salesforce, Marketo, attribution, event tech)

• Recommend the right mix of tools and processes to support enterprise GTM and revenue visibility

Sales, Product & Customer Alignment

• Partner closely with enterprise sales to align on target accounts, pipeline goals, and campaign priorities

• Collaborate with product marketing to translate ELM capabilities into compelling, differentiated campaigns

• Align with customer marketing to support cross-sell, upsell, and retention programs

• Act as a strategic partner to leadership on pipeline health, performance insights, and growth opportunities

Budget & Resource Optimization

• Manage budgets across digital, ABM, and events, optimizing for pipeline generation and revenue impact

• Allocate resources based on segment priorities, deal size, and performance insights

Leadership

• Lead and develop a team across digital, campaigns, events, and operations

• Build a performance-driven, data-centric culture focused on accountability and continuous optimization

• Mentor managers and senior marketers supporting enterprise GTM execution

Skills & Experience

• Deep experience in B2B enterprise marketing , ideally in SaaS, legal tech, or complex solution selling

• Proven success driving pipeline and revenue in long, multi-stakeholder sales cycles

• Expertise in account-based marketing (ABM) and enterprise demand generation

• Strong experience leading integrated campaigns across digital and events (including executive engagement)

• Advanced knowledge of marketing analytics, attribution, and funnel optimization

• Experience owning or partnering with marketing operations and technology ecosystems

• Strong understanding of legal, compliance, finance, or enterprise…