Senior Channel Marketing Programs Manager

About Us:

Proofpoint is a global leader in human- and agent-centric cybersecurity. We protect how people, data, and AI agents connect across email, cloud, and collaboration tools. Over 80 of the Fortune 100, 10,000 large enterprises, and millions of smaller organizations trust Proofpoint to stop threats, prevent data loss, and build resilience across their people and AI workflows. Our mission is simple: safeguard the digital world and empower people to work securely and confidently.

Join us in our pursuit to defend data and protect people.

At Proofpoint you’ll be part of a global team that breaks barriers to redefine cybersecurity guided by our BRAVE core values:

Bold in how we dream and innovate

Responsive to feedback, challenges and opportunities

Accountable for results and best in class outcomes

Visionary in future focused problem-solving

Exceptional in execution and impact

Proofpoint is seeking a Senior Channel Marketing Programs Manager to drive the growth, activation, and long-term success of its global partner ecosystem. This role will be responsible for executing partner events and demand generation activities that drive measurable pipeline.

The role will lead the strategy and execution of partner-facing programs that strengthen relationships, foster collaboration, and create meaningful interactions between Proofpoint and its partners, including resellers, managed service providers (MSPs), distributors, and strategic alliances.

• Define and execute a comprehensive partner events strategy
• Own end-to-end partner events including partner council, partner advisory board and partner summit
• Create a cohesive partner experience aligned with channel and business priorities

• Design and deliver programs that drive active participation across the partner ecosystem
• Lead the planning and execution of partner events, including summits, webinars, round tables, and networking experiences

• Create an always-on Demand Center for partners including emails, content, and webinars
• Drive awareness and participation in enablement activities across the channel

• Collaborate closely with channel sales, partner marketing, product marketing, alliances, and customer success teams
• Serve as a central point of coordination to ensure alignment on partner engagement & demand strategies
• Advocate for partner feedback in internal planning and decision-making
• Present the channel marketing events plan weekly to executive leadership

• Define and track KPIs related to partner events and demand program effectiveness
• Analyze data to assess impact and optimize strategies

• Experience:
  
  Preferred 5+ years of experience in channel events, partner demand gen programs, or partner marketing within SaaS, cybersecurity, or enterprise technology environments
• Scope & Ownership:
  Demonstrated ownership of global or multi-regional events with measurable business impact, including planning and execution
• Cross-Functional Influence:
  Experience leading initiatives that require alignment across sales, marketing, product, and partner-facing teams without direct authority
• Partner Ecosystem Expertise:
  Strong understanding of indirect go-to-market models, including resellers, distributors, MSPs, and alliances
• Program Management:
  Track record of designing and executing complex programs with clear success metrics and reporting
• Executive Communication:
  Ability to present strategies, insights, and outcomes to senior leadership and stakeholders
• Data-Driven Decision Making:
  Experience using metrics and analytics to evaluate performance and inform program evolution

#LI-AN2

At Proofpoint, we believe that an exceptional career experience includes a comprehensive compensation and benefits package. Here are just a few reasons you’ll love working with us:

• Competitive compensation
• Comprehensive benefits
• Career success on your terms
• Flexible work environment
• Annual wellness and community outreach days
• Always on recognition for your contributions
• Global collaboration and networking…