Marketing Automation Specialist

USAC's success is a result of our staff — both in the U.S. and abroad — as well as strong relationships with U.S. universities. We seek high-energy individuals who believe in the importance of international education. The ideal candidate is a self-starter with an energetic, entrepreneurial spirit who is looking to work for an organization that values diversity and teamwork.

The Marketing Automation Specialist supports digital marketing performance, audience engagement, lead generation, and marketing automation initiatives through analytics, reporting, testing, audience management, and automation technologies. The role provides performance insights and optimization recommendations across email, websites, landing pages, digital campaigns, forms, automated journeys, and other engagement channels to support data-informed decision-making and improve engagement and conversion outcomes.

This position is responsible for audience segmentation, dashboard development, lead generation and conversion tracking, campaign performance reporting, and support of automated communication journeys. By analyzing audience behavior, engagement trends, digital performance metrics, and conversion data, the Marketing Automation Specialist identifies opportunities and provides recommendations that strengthen recruitment, engagement, and communication efforts across channels.

Working closely with the Director of Marketing and Communications, Sr. Digital Experience Strategist, Digital Marketing Specialist, and communications team, this role supports digital analytics, audience insights, testing initiatives, and marketing automation operations. The position develops reporting frameworks and dashboards, monitors digital performance, supports lead generation and conversion optimization efforts, and assists with Salesforce Marketing Cloud journeys, automations, and workflows.

Through analytics, testing, and performance measurement, the Marketing Automation Specialist helps improve digital experiences and supports student recruitment, alumni engagement, partner communications, fundraising initiatives, and organizational outreach efforts.

This position is a full time, exempt, U.S.

-based salaried role. If you're seeking contracted work, are a consultant, or are representing a digital marketing consulting firm, we are not currently seeking these types of applicants. Hybrid and remote options are available.

As a Marketing Automation Specialist, you will:

Support the execution, testing, and quality assurance of email campaigns, landing pages, SMS communications, automated journeys, audience segments, workflows, personalization rules, and campaign assets in collaboration with the Digital Marketing Specialist and other stakeholders.

• Create, manage, and maintain audience segments, contact lists, and data extensions based on approved communication plans, campaign objectives, and audience criteria.
• Support the development, implementation, and maintenance of automated lifecycle, nurture, and triggered communication journeys in collaboration with the Digital Marketing Specialist and campaign stakeholders.
• Support the administration and optimization of marketing automation platforms, workflows, templates, audience structures, and system configurations that support communication programs and campaigns.
• Coordinate campaign schedules, workflow deployment timelines, testing procedures, approvals, and launch activities in collaboration with content owners and key stakeholders.
• Maintain campaign documentation, workflow records, deployment schedules, testing results, naming conventions, and performance archives in accordance with established marketing operations standards.
• Monitor campaign, audience, and journey performance to identify opportunities related to segmentation, automation, engagement, data quality, and operational effectiveness, implementing approved optimizations as appropriate.
• Support cross-functional marketing, recruitment, alumni engagement, fundraising, and organizational communication projects involving audience segmentation, email communications, automated…