Foodservice Sales Developer - Reno/Tahoe
Listed on 2026-06-17
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Sales
Food Sales, Outside Sales, Business Development, Sales Representative
Overview
The Food service Sales Developer is designated as the primary driver of food service and coffee sales within their assigned territory. Their responsibilities are to develop and grow the food service and coffee business by selling food service programs, QSR concepts, and new coffee programs, as well as identifying and closing key food service and coffee opportunities within their region. This role requires a consultative sales approach focused on helping customers build profitable food service programs through the right combination of menu strategy, equipment solutions, and product selection.
FSDs must be driven to achieve sales goals set by management while developing a partnership with each customer through a plan that supports mutually profitable growth and promotes the need to become the primary food service and coffee supplier in each account.
This territory encompasses Sierra Nevada Tahoe, Rio Vista to South Sacramento to Elk Grove, and Lodi, CA.
Position requires travel, primarily in assigned region with roughly 40% overnight. (1 day a week on average)
Compensation: $80
-100K DOE first year + bonus program.
Harbor provides corporate credit card program, mileage and automotive base pay, travel and all expenses paid.
Benefits
Summary:
Full line of benefits including medical, dental, vision, life and disability insurance; 401k retirement program with company match; vacation and holidays, employee discounts, and more.
Essential Job Functions
- Responsible for developing and executing a strategic territory plan that drives growth in food service and beverage programs while increasing overall profitability.
- Accountable for achieving territory sales goals including new food service program installations, coffee program installations, and weekly gross profit targets.
- Lead the successful launch of new food service and coffee programs including equipment coordination, product setup, and customer training.
- Open new food service programs and QSR concepts that meet or exceed minimum weekly gross profit contribution targets.
- Maintain accurate sales pipeline, opportunity tracking, and customer activity documentation within company Laser list.
- Develop strong relationships with key customers, including consulting with customers on menu development, equipment solutions, food safety, labor efficiency, and profitability within their food service programs.
- Effective and timely communication with Regional Sales Managers, Territory Sales Managers, and Food service Sales Managers for respective area.
Job Responsibilities:
- Represent and sell Harbor programs professionally and effectively.
- Lead growth of Harbor’s food service and beverage programs within assigned accounts.
- Set targets for new customers, QSR and Java acquisitions and implement strategy to secure this business.
- Work with Territory Sales Managers to ensure that regional sales targets are met.
- Train Territory Sales Managers on food service requirements to ensure they can represent and sell the core business.
- Must be able to prepare and deliver verbal sales presentations to all existing and prospective customers.
- Ability to persuade and influence others effectively, in a tactful and professional manner.
- Meet monthly with Regional Sales Manager to discuss food service sales performance objectives.
- Collaborate with internal departments including Procurement, Category Management, Marketing, and Operations to ensure successful program launches, product availability and ongoing customer success.
- Understand and develop new food service business outside of the C-store channel.
Knowledge, Skills & Abilities
- Effective and proven negotiation skills are a must and ability to understand the elements of consistent and viable revenue production.
- Must have effective presentation skills, including the ability to use PowerPoint.
- The position requires the ability to conduct business while on the road using mobile technology.
- Must have strong work ethic and be able to work beyond a 40 hr week as business needs dictate.
Experience and Educational Requirements
- Bachelor’s degree in Business, Marketing, Hospitality, or related field or equivalent industry experience.
- Min 3 years’ outside sales in a related industry which highlights experience and achievement.
- Must be willing to show proven results from past employment opportunities.
- Have and maintain a valid driver’s license, reliable and presentable transportation and required insurance.
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