Director of Analytics - Direct Renton, WA, Corporate IT

Position: Director of Analytics - Direct Renton, WA, United States CORPORATE IT
## Director of Analytics - Direct Renton, WA, United States At Hasbro, our mission is to entertain and connect generations of fans through the wonder of storytelling and exhilaration of play. We’re looking for adventurous and curious people who want to explore, experiment, and innovate to come up with the best ideas. Our culture has inspired our diverse team of highly skilled, highly creative, and highly committed individuals for 100 years and we believe the best is yet to come.

Hasbro’s Direct-to-Consumer (DTC) platform connects fans worldwide through seamless, intelligent, and data-driven digital commerce experiences. As Director of Analytics, you will lead the vision, strategy, and execution that transform data into insights powering business growth, fan engagement, and operational excellence. You will build the unified analytics foundation that enables Hasbro’s DTC-as-a-Service (DTCaaS) model, delivering shared infrastructure, standardized measurement, and actionable intelligence across Pulse, D&D Beyond, and future brand storefronts.

This role blends strategic leadership with technical depth to ensure our data capabilities scale with the business and elevate fan experience, product performance, and operational efficiency. You will champion enterprise-wide data literacy, foster a culture of data-informed decision-making, and establish clear ROI frameworks to measure and communicate the impact of analytics investments.

This role is a hybrid role based in Renton, WA with three days a week expected in office.
** What You’ll Do
**** Build the Analytics Foundation for DTCaaS
*** Define the unified data architecture across our eCommerce platform and integrated systems.
* Establish cross-brand KPIs and measurement standards spanning sales, forecasting, fulfillment, customer behavior, and financial performance.
* Own the semantic layer, shared dashboards, and reporting assets used across all DTC brands.
* Lead instrumentation strategy to ensure consistent, high-quality events and insights across journeys (acquisition, checkout, campaigns, fulfilment, service).
* Implement data governance, privacy-by-design, and compliance frameworks in partnership with Legal, Security, and IT to ensure regulatory readiness and trusted insights.
** Deliver Scalable, Reusable Insights Products
*** Build automated reporting and insight tools for leadership reviews, business insights, and operational actions.
* Develop dashboards and analytic products for sales, marketing, supply chain, finance, and operations.
* Introduce predictive modeling for sell-thru, inventory health, fulfillment operations, and customer lifetime value.
* Create self-service analytics capabilities that empower teams while maintaining governance and data quality.
* Define and operationalize analytics success metrics, such as insight adoption, forecast accuracy, and cycle-time reduction, to demonstrate business impact.
** Drive Operational Intelligence and Cost Transparency
*** Develop models for commerce economics: shipping, payments, storage, returns, promotions, and platform cost allocation.
* Partner with Finance, Supply Chain, and Operations to enable data-driven planning and efficiency improvements.
* Improve business insights, merchandising insights, and logistics planning across regions.
* Integrate analytics outcomes into annual and long-range planning processes, securing executive sponsorship and linking initiatives directly to business goals.
** Lead and Grow a High-Performing Analytics Organization
*** Lead business intelligence engineering and analytics talent across multiple domains.
* Mentor and develop team members while promoting excellence, collaboration, and innovation.
* Own the analytics intake, prioritization, roadmaps, and delivery and ensure visibility and alignment, and across functions.
* Partner closely with Product, Engineering, Marketing, Finance, Supply Chain, and CX to embed analytics into roadmap planning and decision-making.
* Influence leadership through clear storytelling, strategic framing, and data-driven recommendations.
** Shape the Future of Hasbro’s Data & Analytics Capabilities
*** Evaluate and integrate emerging technologies…