Director of Vehicle Sales, Corporate

Director of New Vehicle Sales, Corporate

Ourisman Automotive Group |

Ourisman Automotive Group | Posted Feb 16

Full-time

Washington

Unknown

Ourisman, Trusted Tradition Here's to those who think differently. The ones who think that a car dealership's first priority should be the guest. Such a candid idea could only come from Ourisman. Because we're forward thinking, just like the communities we serve. Individuals who won't be constrained by how things "have always been done", but instead strive to do things "how they could be done" and "how they should be done."

It is a philosophy we have infused into every fabric of our dealerships, from the bottom up, in every department, and in every Ourisman team member. Changing the way we all think about car buying is just the beginning.

Role Summary Ourisman Automotive Group is seeking a Director of New Vehicles Sales who will be responsible for developing, executing, and optimizing the new vehicles sales strategy across the platform. This role provides strategic direction, performance management, and process standardization to ensure consistent growth in volume, margin, and market share while maintaining brand and OEM compliance.

• New Vehicle Sales Performance
  • Develop and oversee the platform's inventory management strategy for all brands
  • Work with store leadership to monitor inventory mix, days' supply, turn rate, and aging reports, ensuring optimal balance of models, trims, and colors
  • Work with the Director of Used Car Sales to manage platform strategies trade flow, dealer trades, and aging unit reduction plans
  • Develop and execute new vehicle sales strategy for the platform, ensuring alignment with corporate objectives, OEM goals, and market opportunities. Goal:
    Get all stores to be new car sales effective.
  • Liaison with Marketing team to ensure tactics and strategies result in strong leads that are adequately converted to Sales in store.
  • Monitor OEM stair-step programs, incentive eligibility, program participation opportunities, and volume-based objectives to ensure compliance for vehicle allocations, and maximize supply advantage for the platform
  • Stay knowledgeable and current of OEM product launches and regional marketing initiatives, ensuring stores are trained and inventory-ready
• Strategy & Performance Leadership
  • Develop and execute group-wide new vehicles sales strategies aligned with financial targets, OEM objectives, and market conditions that align with platform strategy set by the SVP and CFO
  • Establish and monitor KPIs including volume, gross profit, days' supply, turn rate, incentive utilization, and market share
  • Identify performance gaps and implement corrective action plans at underperforming rooftops
  • Support pricing, inventory mix, and allocation strategies in coordination with inventory management and OEM partners
  • Design, implement, and continuously improve standardized new vehicle sales processes (i.e. sales desk practices, inventory management, pricing governance, and customer experience standards) across all rooftops, and partner with Director of F&I to optimize handoff, conversion, and compliance
  • Collaborate with Marketing teams to align lead handling, promotions, and OEM programs
• Store & GM Partnership
  • Serve as the primary sales performance partner to General Managers while preserving GM ownership of store results
  • Conduct regular performance reviews with GMs and New Vehicle Sales Managers
  • Provide coaching and guidance on leadership, staffing, and execution best practices
  • Escalate material performance, compliance, or risk issues to the Senior Director of Retail Performance and/or executive leadership

Secondary Duties

• Support change management processes, and the adoption of new tools, training and development, processes, and standards
• Support…