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Growth Marketing Manager
Job in
Renton, King County, Washington, 98056, USA
Listed on 2026-03-04
Listing for:
NPAworldwide
Full Time
position Listed on 2026-03-04
Job specializations:
-
Marketing / Advertising / PR
Digital Marketing, Social Media Marketing
Job Description & How to Apply Below
Responsibilities
- Lead Gen Strategy Development:
Define and refine Companies top-of-funnel lead generation strategies and tactics like content creation, SEO, social media campaigns, webinars, and events to attract qualified prospects in advanced hardware industries - Inbound Campaign Execution:
Design and launch multi-channel campaigns (e.g., Linked In content, blog posts, podcasts, virtual events) to generate high-volume inbound leads, focusing on awareness and interest stages of the buyer journey - Channel Performance Measurement:
Track, analyze, and report on lead gen channels using metrics like CAC, conversion rates, and ROI; identify top-performing channels (e.g., social media, content syndication, email newsletters) and optimize budgets accordingly - Content & Social Media Management:
Oversee the creation and distribution of compelling content (whitepapers, case studies, infographics) and manage social media presence to build community engagement and drive organic traffic - Event Strategy & Participation:
Plan and execute participation in industry events, trade shows, and webinars to capture leads, including pre-event promotion, on-site lead capture, and post-event follow-up for measurable ROI - Cross-functional Collaboration:
Work closely with Product, Sales, and marketing teams to align lead gen efforts with overall go-to-market plans, ensuring seamless handoff of inbound leads to sales - Tools & Analytics Integration:
Leverage platforms like Hub Spot, Google Analytics, and social media tools to automate lead capture, scoring, and nurturing while monitoring funnel performance - Marketing Alignment:
Collaborate with Marketing team to co-create campaigns, share event resources, and amplify products reach through joint inbound initiatives
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