Recurring Giving & Campaign Associate Strategist

The Recurring Giving & Campaign Associate Strategist is responsible for leading Seattle's Union Gospel Mission's recurring giving program (Lifeline Partners), with primary accountability for acquiring, cultivating, retaining, and upgrading recurring donors through exceptional online and offline donor experiences. This role is critical to the Mission's long-term strategy of growing sustainable fundraising revenue through recurring giving.

The position manages day-to-day program performance, optimization, reporting, and execution while partnering closely with the Senior Director of Marketing to develop

recurring giving strategy, key performance indicators, and long-term growth initiatives.

In addition, this role supports the planning and execution of integrated fundraising campaigns while helping to ensure recurring donors are intentionally incorporated throughout the donor journey.

Role Focus:
Approximately 70% Recurring Giving Strategy & Experience / 30% Campaign

Strategy & Execution.

This is a hybrid role with 3 days per week in office at our Administration Office in Renton.

Scheduled:
Monday - Friday 8:30AM - 5:00 PM.

Target starting pay: $37.31 per hour

This is an opportunity to be part of something deeply meaningful while helping shape a growing, donor-centered marketing team focused on measurable impact and life transformation.

Lifeline Partners provide dependable monthly funding that enables Seattle's Union Gospel Mission to consistently serve people experiencing homelessness, addiction, and poverty throughout the greater Seattle area. Growing the Mission's community of recurring donors is one of its highest long-term fundraising priorities.

The ideal candidate enjoys combining creativity, strategy, donor psychology, and data-driven decision-making to build meaningful donor relationships that increase engagement, retention, and lifetime value. This role is ideal for someone energized by experimentation, storytelling, integrated campaigns, and continuously improving the donor experience.

• Own the ongoing performance and optimization of the Lifeline Partner program across acquisition, onboarding, engagement, retention, upgrade, and win-back.
• Conduct donor research to understand recurring donor motivations, behaviors, barriers, and long-term value drivers.
• Continuously strengthen the Lifeline Partner value proposition through testing, experimentation, and optimization.
• Develop and optimize acquisition, cultivation, retention, upgrade, and cancellation mitigation strategies across online and offline channels.
• Partner with Marketing Technology and IT to improve systems, automation, integrations, and donor journeys that support recurring giving at scale.
• Own recurring giving measurement and reporting, including monthly recurring revenue (MRR), lifetime value (LTV), donor retention, churn, upgrades, acquisition performance, and payback.
• Translate insights into strategic recommendations that improve donor experience and long-term fundraising performance.
• Share recurring giving performance, insights, and recommendations with Fundraising leadership and cross-functional partners.
• This role may also oversee or mentor interns, contractors, vendors, or production partners.

• Ensure recurring giving strategies are intentionally integrated into mass marketing campaigns and donor journeys throughout the year.
• Serve as campaign strategist and project lead for assigned campaigns for the marketing team and/or other Mission departments as needed
• Develop campaign strategies and creative briefs in partnership with Marketing discipline leads.
• Coordinate integrated execution across print, email, web, paid media, text messaging, and donor lifecycle communications.
• Partner with internal stakeholders and external vendors to ensure campaigns are delivered on strategy, on schedule, and with excellence.
• Support continuous improvement of campaign planning processes, documentation, and cross-functional workflows.

• Acknowledge and sign the Mission's Statement of Faith(see below)
• Bachelor's degree in Marketing, Communications, Business, Fundraising, or a related field.
• 3–5 years of experience in marketing, fundraising, recurring giving, lifecycle marketing, subscription marketing, customer retention, or a related field, preferably within a nonprofit or mission-driven organization.
• Experience developing and executing integrated marketing or fundraising strategies across multiple channels.
• Experience owning or significantly contributing to a recurring giving, subscription, membership, loyalty, or customer lifecycle program preferred.
• Strong understanding of digital marketing channels, including email, web, paid media, marketing automation, and CRM platforms.
• Experience using reporting, segmentation, analytics, and testing to optimize performance and improve donor or customer experiences.
• Strong project management, organizational, and cross-functional…