Brand Content Strategist

Take a leap and join our team!

At Gesa, we believe in the power of our people. Coming from all walks of life, our team members’ individual stories and unique experiences are our most valuable asset. But it’s how we come together, igniting our collective compassion and commitment to empowering our communities, that makes us succeed. Because we know we go further when we go together.

Here you can join a team who is passionate about serving others, has a desire to do good, and shares a deep love of people. You can engage in meaningful work that impacts your community. You can challenge yourself and grow in your career. And, you can rest assured that your wellbeing and prosperity are our priority.

Get to know us:
About - Gesa Credit Union Role

Summary:

The Brand Content Strategist is Gesa’s lead copywriter and brand voice steward. This role creates clear, compelling, and distinctly Gesa content that helps members understand products, act, and see the difference their membership makes in the communities they call home. This position is responsible for hands on copywriting and editing across Gesa’s marketing channels, including brand campaigns, web, email, product marketing, advertising, direct mail, social media, branch materials, video and audio scripts, member communications, and community storytelling.

This role establishes the standards, ownership, workflows, and planning practices that make Gesa content more connected, consistent, timely, and useful. The Brand Content Strategist also helps evolve how Marketing uses emerging content tools, including AI, to improve ideation, research, content development, quality, and workflow efficiency while maintaining Gesa’s brand standards, accuracy, and human judgment.

What You Will Be Doing:

Serve as Gesa’s lead copywriter, creating and editing high-quality content across brand campaigns, web pages, emails, advertising, direct mail, product marketing, social media, branch materials, video and audio scripts, member communications, and community storytelling

Lead content strategy, editorial planning, and copy development for major brand campaigns, community initiatives, member education, product marketing efforts, newsletters, community partnerships, giveback programs, and brand storytelling

Coordinate input from subject matter experts and internal partners to translate complex information, including financial products and member benefits, into clear, useful, and meaningful member communications

Serve as the internal authority on Gesa’s brand voice, ensuring content reflects its responsible, generous, human, optimistic, and playful personality while providing clear direction, thoughtful editing, and practical feedback across channels

Lead the responsible adoption of AI and emerging content tools within Marketing by identifying useful applications, establishing practical workflows and standards, and helping teams improve ideation, research, content development, quality, and efficiency while maintaining Gesa’s brand standards, accuracy, and human judgment

Develop and execute content strategies that strengthen member engagement, reinforce Gesa’s brand, and create a unified, recognizable story across digital, print, branch, and community channels

Develop, maintain, and govern the tools and standards that guide Gesa content, including messaging frameworks, voice and tone guidance, editorial standards, product copy foundations, templates, approved language, content ownership expectations, AI supported content tools and resources, and examples of strong Gesa communications

Own Gesa’s content governance practices, including content intake, briefing, review, approval, publishing, ownership, version control, review timing, lifecycle management, and clear decision rights

Establish and maintain a content planning rhythm and editorial calendar that connects brand, campaign, product, web, community, social, email, and newsroom priorities

Partner with the appropriate teams to improve website content, navigation language, search visibility, answer engine optimization, accessibility, calls to action, and ongoing content maintenance

Conduct regular content audits to identify outdated,…