Associate Marketing Lifecycle Manager

Associate Lifecycle Marketing Manager – Contract (Contingent Worker)

Location:

Hybrid out of Renton, WA | Duration: 12 months | Compensation: $40–$60 per hour (USD)

• Build, QA, and deploy email and app messaging campaigns from brief through execution, ensuring accuracy, on‑time delivery, and brand consistency.
• Support the development and maintenance of automated lifecycle workflows, including onboarding, re‑engagement, and retention journeys.
• Segment audiences and implement personalized messaging tactics using player behavior and product data to drive engagement.
• Collaborate with cross‑functional partners in Product Marketing, Creative, and Business Intelligence to align campaign execution with broader marketing goals.
• Monitor campaign performance metrics (open rates, click rates, conversion, retention) and surface insights and recommendations to the team.
• Run hypothesis‑based A/B tests on subject lines, content, timing, and segmentation, and contribute to weekly performance reporting.
• Help maintain list health, suppression logic, and compliance standards across messaging channels.

• Hands‑on experience building and launching email and/or in‑app messaging campaigns, ideally within a marketing automation or CRM platform (e.g., Braze, Iterable, Salesforce Marketing Cloud).
• Strong attention to detail and ability to catch errors before they go out the door.
• Comfort working with data to inform decisions, including basic segmentation, performance analysis, and reporting.
• Clear written and verbal communication skills; ability to collaborate effectively across teams.
• Ability to manage multiple campaigns simultaneously in a fast‑paced environment.
• Genuine interest in games or the games industry (plus).
• 2–5 years of experience in lifecycle marketing, CRM, or a related marketing role.

• Experience with mobile app messaging (push notifications, in‑app messages).
• Familiarity with HTML/CSS for email template editing.
• Experience working on global consumer brands.
• 4‑year college degree or equivalent experience.

• This is a temporary assignment providing services to Wizards through an external staffing agency. If selected, you will be employed by Workwell as a W2 employee and not an employee of Wizards.
• Employment Type:
  
  Contingent Worker.
• Benefits for contingent workers:
  Medical, Dental, Vision, Health Savings Accounts, Employee Assistance Program, 401(k) retirement plan, Paid Sick Leave (variable based on location), Paid Time Off and Holiday Pay.
• Full‑time employees receive additional benefits; refer to the benefits listed above for contingent workers.