Marketing & Digital Engagement Manager

Benefits

• 401(k) matching
• Competitive salary
• Dental insurance
• Flexible schedule
• Health insurance
• Paid time off
• Training & development
• Vision insurance

Position: Marketing & Digital Engagement Manager
Reports to: Director of Operations & Chief of Staff
Location: Renton, Washington
Status: Full-time, non-exempt, on-site
Schedule: Monday–Friday, approximately 11:00 AM–8:00 PM
Salary: $72,000–$78,000 annually ($34.62–$37.50 per hour), commensurate with experience
Benefits: Medical coverage through an Individual Coverage Health Reimbursement Arrangement (ICHRA), dental and vision insurance, and a retirement plan.

Key to Change's mission is to inspire underserved youth through world-class music instruction and support their development as self-aware leaders.

As a nonprofit music education organization, Key to Change provides violin and viola instruction, performance opportunities, mentorship, leadership development, and educational experiences designed to help young people develop confidence, discipline, artistry, and a greater sense of possibility for their futures.

We believe excellence matters not only in what we provide our students, but also in how we communicate, build relationships, serve our community, and steward the people who invest in our mission.

The Marketing & Digital Engagement Manager leads Key to Change's day‑to‑day marketing, digital advertising, social media, website, SEO, visual brand, and multimedia content efforts. This is not simply a social media or content manager position. We are looking for someone who understands how great marketing works: how to capture attention, tell compelling stories, understand audience behavior, build trust, and move people from awareness to action.

• Implement Key to Change's marketing strategy across digital and traditional channels.
• Translate organizational priorities into marketing strategies, campaigns, and measurable outcomes.
• Build campaigns that increase awareness, prospective student inquiries, enrollment, donor engagement, event participation, and community visibility.
• Understand Key to Change's audiences and develop journeys that move people from awareness to interest, engagement, and conversion.
• Apply principles of consumer behavior, including urgency, relevance, trust, social proof, personalization, and strong calls to action.
• Establish measurable campaign goals, evaluate performance, and identify opportunities to expand Key to Change's reach.

• Plan, execute, monitor, and optimize paid digital advertising across platforms such as Google, Meta, and You Tube.
• Manage advertising budgets and evaluate cost per lead, conversion rates, return on advertising spend, and other performance indicators.
• Manage Key to Change's SEO strategy, including keyword research and optimization of website pages, program descriptions, content, and metadata.
• Develop landing pages and conversion pathways for enrollment, events, fundraising campaigns, and other priorities.
• Use analytics to understand audience behavior, identify points of friction, and improve performance.

• Lead Key to Change's social media strategy and manage its presence across appropriate platforms.
• In partnership with the Communications and Development Manager establish an editorial and content calendar aligned with enrollment, fundraising, events, student accomplishments, partnerships, and major announcements.
• Write and develop engaging social media content that reflects Key to Change's voice and brand.
• Create concepts for short-form video, advertisements, student stories, interviews, reels, photography, and other multimedia content.
• Work closely…