Senior Vice President, Product Management, Activation

Senior Vice President, Product Management, Activation (

Location:

New York, NY or Reston, VA)

The Senior Vice President, Product Management – Activation Products will serve as the functional leader for Comscore’s activation product portfolio, reporting to the Executive Vice President, Product Management. This leader will be responsible for translating the Activation product strategy into focused roadmap priorities, execution plans, and measurable business outcomes of products that turn Comscore’s audience, TV, CTV, digital, and partner data assets into actionable targeting and media activation solutions.

This role requires strong product operating discipline, programmatic and ad tech fluency, customer focus, and the ability to coordinate cross-functional execution within the broader Product organization’s strategy and governance model.

• Lead the product strategy, roadmap, prioritization, and performance management for Comscore’s Activation product portfolio.
• Advance capabilities across Proximic by Comscore, audience activation, predictive audiences, data partnerships, and emerging activation use cases.
• Define and sequence platform integration priorities across DSPs, SSPs, DMPs, clean rooms, data marketplaces, retail media platforms, CTV platforms, and other buying environments.
• Translate customer needs, market trends, competitive dynamics, and performance data into clear product priorities and commercial opportunities.
• Partner with digital measurement, analytics, data science, engineering, and methodology teams to strengthen the connection between audience definition, activation, campaign performance, measurement, and optimization.
• Support commercialization through product positioning, packaging, launch planning, sales enablement, customer proof points, and adoption metrics.
• Establish practical operating rhythms and governance mechanisms that support faster decision-making while managing privacy, data rights, partner, operational, and compliance considerations.
• Lead and develop a high‑performing Activation Product Management function with strong product judgment, commercial orientation, customer focus, and accountability for measurable outcomes.

• 10+ years of progressive experience in Product Management, Product Strategy, Ad Tech, Programmatic, Media, Data, Analytics, SaaS, or a related field.
• Demonstrated success leading data-driven, audience targeting, media activation, advertising technology, or analytics product portfolios.
• Deep understanding of programmatic workflows, DSPs, SSPs, DMPs, clean rooms, data marketplaces, audience onboarding, privacy‑centric targeting, and platform distribution models.
• Strong commercial acumen, with the ability to connect customer needs, product strategy, platform distribution, pricing and packaging, revenue growth, margin impact, and scalable execution.
• Experience working cross‑functionally with Product, Engineering, Analytics, Data Science, Commercial, Product Marketing, Legal, Privacy, Finance, and executive leadership.
• Excellent strategic thinking, analytical judgment, executive communication, and ability to simplify complex product, technical, commercial, and legal tradeoffs.
• Experience navigating data rights, privacy, governance, regulated verticals, partner constraints, or complex data product risk strongly preferred.

Salary: $275K;
Commensurate with Experience

The ideal candidate is strategic, commercially rigorous, customer‑centric, collaborative, and action‑oriented. They are comfortable operating in complex and fast‑moving environments, influencing senior stakeholders, making disciplined tradeoffs, and building teams that are accountable for measurable product and business outcomes.