Director of Brand Strategy, Yahoo Finance

Yahoo serves as a trusted guide for hundreds of millions of people globally, helping them achieve their goals online through our portfolio of iconic products. For advertisers, Yahoo Advertising offers omnichannel solutions and powerful data to engage with our brands and deliver results.

The Yahoo Finance Brand Strategy team operates at the intersection of media, capital markets, and commercial innovation. We partner with the world's leading financial institutions, fintech disruptors, and enterprise brands to build high-impact, content-led advertising programs that resonate with over 100 million monthly investors. Our team transforms market insights, editorial scale, and next-generation ad technologies into compelling commercial narratives that drive multi-million-dollar revenue growth across digital, video, and live event franchises.

Yahoo Finance is the world's #1 finance destination, empowering investors with news, information, and tools to make financial decisions with confidence. Trusted by over 100M visitors globally each month, representing over $12 trillion dollars in investable assets, Yahoo Finance delivers high-quality real-time market data across desktop, mobile, and streaming platforms.

With breaking news from thousands of sources, original editorial perspectives, objective analyst ratings and research, analytical charts and technical tools, personalized mobile alerts, and much more, Yahoo Finance equips investors with knowledge and insights to achieve financial freedom and greater prosperity.

The Director, Brand Strategy will lead and inspire a high-performing team responsible for developing innovative, client-focused advertising solutions for Yahoo Finance's direct ad sales business. This role combines strategic vision, collaboration across orgs, operational excellence, and a deep understanding of digital advertising to create impactful programs that meet client objectives and drive business growth.

• Build, mentor, and inspire a high-performing team, fostering a culture of collaboration, creativity, and continuous improvement.
• Set and execute a strategic vision for the Brand Strategy team, aligning on business objectives and delivering innovative client solutions.
• Serve as a trusted advisor to internal stakeholders and clients, driving effective strategies and tactics that meet business goals.
• Drive AI adoption and innovation within the team, identifying opportunities to leverage emerging technologies to enhance strategy, creativity, and operational efficiency.

• Cultivate strong relationships with key internal stakeholders - including Sales, Account Management, Operations, Editorial, and Product - to ensure seamless execution of strategies.
• Serve as the primary liaison between Editorial and Sales to develop new offerings across personal finance content, market coverage, earnings season, live financial programming, and more.
• Partner with the Product team to shape and innovate roadmaps that drive commercial growth.
• Align with Pricing, Yield Management, and Finance teams to develop scalable, high-impact revenue strategies.

• Develop tailored, client-centric solutions by deeply understanding client business objectives, marketing goals, and challenges.
• Craft high-impact marketing materials, pitches, and presentations, integrating cultural insights and data-driven strategies to captivate audiences.

• Gain and leverage deep insights into marketplace trends, competitive landscapes, and customer needs to guide the development of innovative ad products and GTM strategies.
• Monitor and analyze campaign performance, identifying…