Email Marketing Specialist

Founded in 1936, the National Wildlife Federation has grown into America's largest and most trusted grassroots conservation organization with 53 state/territorial affiliates and seven million members and supporters, including hunters, anglers, gardeners, birders, hikers, campers, paddlers, and nature lovers of all ages and stripes. The mission of the National Wildlife Federation is to unite all Americans to ensure wildlife thrive in our rapidly changing world.

We advance this mission through programming focused on conserving wildlife, restoring habitat and waterways, expanding outdoor opportunities, addressing the causes and consequences of climate change, and connecting children with nature.

We are seeking an Email Marketing Specialist to join our Ranger Rick team at the National Wildlife Federation and play a key role in driving the success of our digital marketing initiatives. This position will focus on the development and execution of cross-channel campaigns, audience segmentation, and advanced database management, ensuring that all tactics are implemented effectively to drive revenue growth.

We're looking for a team player who demonstrates a strong understanding of how email marketing fits into the bigger strategy, including direct mail, advertising, social media, video marketing, lead generation, and website content optimization.

The Email Marketing Specialist’s role is comprised of these major areas of responsibility and focus:

• Develop and execute strategic email marketing plans and strategies.
• Proof, edit, and track email content from creation to delivery with a strong attention to detail.
• Support and manage a lead generation plan.
• Identify target segments, defining campaign goals, and determining optimal frequency and timing of sending emails.
• Work closely with vendors to implement partially integrated email database and fully integrate d set-up.
• Use vendor data tools to pull segmentation lists and prepare that data for the email service provider.
• Work closely with vendor to set-up, execute and manage ongoing SMS campaigns.
• Monitor day-to-day list management within email service provider.
• Ensure the accuracy, security, and hygiene of the email database, maintaining opt-in practices, and complying with youth safeguarding, privacy, and data protection regulations.
• Work autonomously and collaboratively with cross-functional internal and external teams, including design, content, and analytics, to align email marketing efforts with broader marketing and business initiatives.
• Monitor and track email marketing initiatives and their performance, analyze ROI data to increase efficiency and effectiveness, and establish a framework.
• Implement and manage digital campaign source key structure with subscription fulfillment house to ensure reliable and accurate tracking.
• Document process road maps, A/B tests, and successful email promotions.
• Support Marketing projects on website, social media, and other digital channels as needed on an ad hoc basis as part of the great er marketing team.

• Minimum of 2 years required experience, with 4 years preferred, in outstanding copywriting, design, and editing to craft and distribute engaging email content for Marketing, New Business, Auto-generated Series (Welcome, Lead Generation, etc.), Editorial Promotions, and Newsletters.
• Deep understanding of Email Service Providers such as Engaging Networks, Mail Chimp, Campaigner, or Salesforce with a minimum of 2 years required experience in email deliverability and reputation management, email customization, and dynamic content strategies.
• Minimum of 2 years required experience in managing customer relationship management (CRM) and data integration systems, with advanced working knowledge of customer segmentation.
• Minimum of 2 years required experience with extensive email database management and marketing automation tools, including monitoring and interpreting campaign performance data.
• Minimum of 2 years required experience managing multiple vendors, platforms, and projects simultaneously and meeting deadlines and sales or engagement objectives.
• Minimum of 2 years required experience in Word Press or other web content management systems to support the implementation of email marketing strategies, including the management of campaigns, copy, graphics, videos, tagging, pop ups, banners, forms, widgets, surveys, data integration, and more.

• Being motivated by values of equity and responsibility to those most marginalized.
• Consistently bringing a high level of empathy and social skills to work and interpersonal interactions.
• Being committed to deepening an environmental justice approach in policy priorities, program development, and partner engagement.
• Actively seeks feedback, direction, and guidance from all team members and keeps staff informed of decisions that impact them.
• Being dedicated to advancing NWF’s internal equity transformation and compelling partners and allies to…