Business Architect Job Reston area,Virginia USA,IT/Tech

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In-Person Discussion Required Job Description

We are seeking an experienced Business Architect with strong expertise in marketing business architecture, digital transformation, marketing technology (Mar Tech), and process optimization
. The ideal candidate will work closely with Marketing, Digital, Technology, and Data teams to define business capabilities, improve marketing operations, and drive scalable digital solutions aligned with enterprise architecture standards.

Key Responsibilities

Partner with Marketing, Digital, Technology, and Data teams to define and enhance marketing business architecture, including:
Business capabilities
Process flows
Translate marketing strategies, customer experience objectives, and business requirements into:
Architectural models
Transformation roadmaps
Support the design, governance, and optimization of marketing platforms and applications such as:
CMS
CRM
Martech tools
Analytics platforms
Personalization solutions
AI-enabled marketing solutions
Establish and maintain architecture frameworks, standards, governance policies, and best practices aligned with enterprise architecture principles.
Collaborate with engineering, support, and implementation teams to ensure architectural consistency throughout project delivery.
Manage multiple concurrent marketing initiatives while tracking:
Project status
Risks and dependencies
Scope changes
Resource allocation
Lead business process analysis and optimization for:
Marketing operations
Identify process gaps and recommend improvements to enhance:
Scalability
Governance
Operational efficiency
Speed-to-market
Promote Agile and product-based delivery methodologies across marketing and digital teams.

Required Qualifications

Bachelor’s degree in Business, Marketing, Computer Science, Information Systems, or related field (Master’s preferred)
8+ years of experience in:
Business Architecture
Digital Transformation
Marketing Technology
Enterprise Process Management
Strong expertise in:
Business process analysis
Capability modeling
Requirements gathering
Marketing and digital ecosystems
Experience working in Agile/Scrum environments with product owners and delivery teams
Solid understanding of:
CMS platforms
CRM systems
Martech ecosystem
Analytics and personalization platforms
AI-driven marketing solutions
Experience with ARIS or similar Enterprise Process Repository tools preferred
Strong stakeholder management, communication, leadership, and problem-solving skills
Ability to work cross-functionally with business and technical teams while translating complex concepts into executive-level insights.

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