Digital Media Project Manager #26416

Blue Chip Talent
, in partnership with a leading automotive organization, is seeking a skilled Senior Digital Media Project Manager
. This role is responsible for leading national performance marketing initiatives, aligning enterprise and local media strategies, and driving campaign measurement through analytics and first-party data. The ideal candidate will serve as the primary point of contact for media agencies and platform partners while collaborating across analytics, content, and operations teams.

• Lead national digital media campaigns across search, social, and programmatic channels
• Coordinate enterprise and local marketing initiatives to ensure campaign alignment and execution
• Manage relationships with external media agencies and platform partners including Google, Meta, and DSP vendors
• Develop campaign measurement strategies using tagging, reporting, and performance analytics
• Partner with analytics, content, and operational teams to optimize campaign performance
• Support first-party data and audience strategy initiatives across digital marketing programs
• Track campaign performance and recommend optimization opportunities based on data insights
• Manage multiple projects simultaneously while ensuring timelines, budgets, and deliverables remain on track

• 7–10 years of project or program management experience supporting digital marketing initiatives
• Hands-on experience managing paid search, paid social, and programmatic media campaigns
• Experience working with Google Ads, Meta Ads Manager, and digital advertising platforms
• Strong knowledge of campaign tagging, measurement, reporting, and marketing analytics
• Experience coordinating cross-functional marketing initiatives across multiple stakeholders
• Bachelor's degree or equivalent professional experience
• Automotive, OEM, dealership, or retail marketing experience
• Experience with Customer Data Platforms (CDPs) or Mar Tech ecosystems
• Familiarity with first-party data activation and audience strategy

Blue Chip Talent is an award-winning and woman-owned talent solutions provider based out of Bloomfield Hills, Michigan. For over 30 years, we've specialized in IT, Engineering, and Professional Services staffing—now serving clients in 37 states and counting. We connect the market's elite talent with top employers, pairing exceptional white-glove service with proven hiring results to drive innovation and fuel growth.

We offer industry-leading benefits options and are proud to be an Equal Opportunity Employer (EOE) that values merit-based recruitment centered around technical ability, skillset, and alignment with our employing partners.