Web Analytics and Optimization Specialist

Web Analytics and Optimization Specialist

Job Category: Information Technology

Requisition Number: WEBAN
001681

• Posted :
  August 31, 2026
• Full-Time
• Remote

Showing 1 location

HQ
RESTON, VA 20190, USA

Founded in 1936, the National Wildlife Federation has grown into America's largest and most trusted grassroots conservation organization with 52 state/territorial affiliates and more than six million members and supporters, including hunters, anglers, gardeners, birders, hikers, campers, paddlers, and outdoor enthusiasts of all ages and stripes. The mission of the National Wildlife Federation is to unite all Americans to ensure wildlife thrive in our rapidly changing world.

We advance this mission through programming focused on conserving wildlife, restoring habitats and waterways, expanding outdoor opportunities, connecting children with nature, advancing environmental justice, and addressing the causes and consequences of climate change.

To support our mission, we are seeking a Web Analytics & Optimization Specialist to join the Data and Technology Department. This role will act as the product owner for NWF’s current portfolio of website analytics platforms including Google Analytics 4 (GA4), Google Tag Manager and Plausible. This role will also be responsible for analyzing and reporting on our web data to help NWF gain a better understanding of user behavior.

Additionally, this role will be responsible for working with stakeholders to identify key metrics needed to measure success on their websites, and provide technical recommendations to improve our SEO/AEO/GEO.

This role combines technical analytics and business analysis, connecting digital interactions to engagement, conversion, and revenue goals. The person fulfilling this role is expected to be proactive, detail-oriented, and able to communicate effectively on tasks and projects assigned. The Web Analytics & Optimization Specialist will fall within the Data & Systems team and report to the Associate Director, Data Strategy.

• Act as the product owner for Google Analytics 4 (GA4), Google Tag Manager, and Plausible.
  • This includes day-to-day upkeep of these systems, overseeing requests, coordinating upgrade projects, troubleshooting, and ensuring data accuracy
  • In addition, it requires working across teams to ensure data syncs accurately across online platforms
  • This position will work closely with a vendor to handle complex upgrade projects
• Report on website analytics to provide insights on user behavior and site performance in Looker/Data Studio, GA4, Plausible and Tableau.
  • This includes working closely with stakeholders to develop and use key metrics to make actional recommendations.
  • Provide multi-channel reporting to show a full picture of how our supporters are interacting with us digitally across platforms
  • Develop reporting that communicates website traffic, acquisition, engagement, conversion, campaign performance, and revenue.
  • Automate recurring digital reporting wherever possible.
  • Ensure reporting definitions and KPIs are consistent across teams and platforms.
• Support our website and online platforms by assisting with regular tasks such as list imports or data hygiene processes

• Advise NWF on the ever-changing landscape of SEO/AEO/GEO
  • Collaborate with Web Development toestablishSEO best practices andaid in successful web launches
• Analyze website and campaign performance to identify trends and areas requiring attention.
• Evaluate supporter journeys, traffic sources, landing page performance, engagement, conversions, and campaign effectiveness.
• Translate analytics into actionable recommendations for communications, digital, marketing, fundraising, and technical teams.

• Partner with technical teams to connect web analytics data with broader supporter data in related systems such as eCRM (Engaging Networks) and CRM (Microsoft Dynamics).
• Document analytics configurations, event definitions, tracking methods, and reporting logic.
• Inform stakeholders of potential downstream impacts for reporting and analytics.