Paid Media Strategist

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As the Paid Media Strategist at Fuse, you will play a key role in leading the tactical planning, execution, and performance optimization of paid digital media campaigns across multiple platforms. The ideal candidate will bring hands-on experience in media buying, data analysis, and digital optimization across search, social, programmatic, and other emerging channels.

This position is best suited for a performance-driven media professional with 5+ years of hands-on experience in paid media strategy and execution.

Experience in nonprofit fundraising is preferred, though not required.

As the Paid Media Strategist at Fuse, you will play a key role in leading the tactical planning, execution, and performance optimization of paid digital media campaigns across multiple platforms. The ideal candidate will bring hands-on experience in media buying, data analysis, and digital optimization across search, social, programmatic, and other emerging channels.

This position is best suited for a performance-driven media professional with 5+ years of hands-on experience in paid media strategy and execution.

Experience in nonprofit fundraising is preferred, though not required.

• Develop and implement integrated digital strategies to support fundraising goals across email, paid social (Meta), paid search (Google and Microsoft Ads), and programmatic/display channels.
• Create and manage digital campaign briefs, calendars, and test plans that support continuous learning and improvement.
• Oversee email marketing efforts from strategy and segmentation to testing, deployment, and analysis.
• Manage and optimize paid media campaigns, including keyword research, ad copy development, creative coordination, and in-platform performance monitoring.
• Track budgets across channels and ensure campaigns are pacing properly and meeting performance benchmarks (CTR, CPA, ROAS, conversion rate, etc.).
• Analyze campaign performance across platforms such as Google Analytics, Meta Ads Manager, and Looker Studio to provide insights and optimization recommendations.
• Collaborate closely with internal teams to ensure digital strategies align with broader client objectives and timelines.
• Participate in client meetings to present digital strategy, campaign results, and strategic recommendations.
• Stay current on platform updates, digital fundraising innovations, and industry best practices.

• 3–5+ years of experience in digital marketing or digital fundraising, with a strong grasp of paid and owned channel management.
• Hands-on experience with Google Ads (Search, Display, and Grants), Meta Business Suite (Facebook/Instagram), and email marketing platforms.
• Familiarity with digital campaign analytics tools (e.g., Google Analytics 4, Looker Studio).
• Strong project management and organizational skills with the ability to manage multiple campaigns and priorities at once.
• Analytical thinker with attention to detail and a solutions-focused approach.
• Ability to thrive in a collaborative, mission-driven environment and communicate effectively with internal teams and external clients.

Preferred Qualifications:

• Google Ads & Google Analytics certifications
• Experience with email and SMS fundraising platforms
• Familiarity with Asana or similar project management tools
• Experience managing media for Giving Tuesday, EOY, or emergency response campaigns
• Experience with conversion tracking and pixel setup

• Seniority level
  
  Mid-Senior level

• Employment type
  
  Full-time

• Job function
  
  Marketing and Sales

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