Product Marketing Manager – Engineering Software

Founded in 2021, Revalize empowers manufacturing businesses to better design, model, develop, and sell—powering greater outcomes across the entire manufacturing value chain. Revalize leads with an AI-forward mindset—using technology as a catalyst, not a compass. We’re shaping the future of manufacturing technology with industry-leading CPQ, PLM, and design solutions that transform data into opportunity and accelerate the journey from idea to cash.

Revalize serves more than 16,000 global customers and is a portfolio company of TA Associates and Hg.

We are seeking a results-driven Product Marketing Manager to lead go-to-market strategy, positioning, and growth for our engineering software products, including CAD, design, and simulation solutions. This role is designed for a marketer who understands technical buyers and excels in transactional, high-volume sales models, including e-commerce.

You will play a critical role in driving product adoption and revenue by crafting compelling messaging, optimizing digital buying journeys, and enabling scalable go-to-market motions that support engineers, designers, and technical decision-makers purchasing software online and through direct sales/channel efforts.

Product Positioning & Messaging

• Own positioning, value propositions, and messaging for CAD and simulation products across web, e-commerce, and digital channels.
• Translate technical capabilities into clear, outcome-driven messaging that resonates with engineers and technical users.
• Develop persona-based messaging for different stages of the self-serve buyer journey, from discovery to purchase to expansion.
• Ensure consistent messaging across marketing campaigns, product experiences, and customer touchpoints.

Transactional GTM & E-Commerce Enablement

• Own the end-to-end go-to-market strategy from planning through execution, aligning teams, driving delivery, and ensuring successful launches.
• Drive go-to-market strategies optimized for transactional sales motions, including online trials, subscriptions, and direct purchase.
• Partner with Product, Marketing, Sales, and Customer Success to optimize pricing, packaging, promotions, and conversion rates.
• Support product launches and feature releases with clear digital storytelling, in-product messaging, and conversion-focused assets.
• Analyze funnel performance and customer behavior to identify opportunities to improve acquisition, activation, and retention.

Market & Customer Insights

• Conduct market, customer, and competitive research focused on engineering software buyers and evolving purchasing behaviors.
• Identify trends in CAD and simulation adoption, licensing models, and online buying preferences.
• Use insights to inform messaging, pricing strategies, and GTM experimentation.

AI-Enabled PMM & Performance Metrics

• Leverage approved AI tools to accelerate research, improve PMM team metrics, and scale messaging across multiple products.
• Define and track PMM performance metrics tied to funnel conversion, adoption, retention, and revenue impact.
• Enable the broader product marketing team with reusable templates, frameworks, and playbooks that support fast-moving product portfolios.

Cross-Functional Collaboration

• Partner closely with Product Management to align roadmap priorities with customer needs and market demand.
• Collaborate with Marketing, Sales, and Customer Success to ensure GTM execution supports acquisition, expansion, and retention goals.
• Work with Customer Success and Support to incorporate user feedback and adoption insights into messaging and lifecycle marketing.

• 3-5 years of experience in product marketing for B2B or prosumer software, ideally in engineering, CAD, simulation, or technical tools.
• Proven experience supporting transactional or self-serve sales models, including e-commerce or product-led growth motions.
• Strong understanding of digital buying journeys, pricing and packaging, and conversion optimization.
• Ability to translate complex technical functionality into simple, compelling customer value.
• Experience using data and analytics to inform messaging, GTM decisions, and performance measurement.
• Comforta…